9 Subscription Boxes to Help You Connect with Your Customers
Regardless of the industry, establishing an emotional connection between your brand and your customers is essential for successful business. Consumers are actively looking for reasons to support and remember your business, so, it’s time you give them a reason. If you recently finished a project for a customer, provide the motivation to pass your name along by going the extra mile. Give them a gift that lasts.
Who doesn’t love subscription boxes? It’s not rocket science. This is the perfect gift that, with little effort on your part, goes a long way to show your customers you care about their loyalty. These special gifts help your business stay relevant to those customers whose work you’ve already completed – and that’s one of the hardest things to achieve in modern business. We’ve selected 9 great subscription box ideas to keep your business relevant and help you connect with your customers…after your business with them is complete.
Home & Garden
Homeowners are bound to love these unique subscription boxes.
The Homegrown Collective
The story: The Homegrown Collective is more than a subscription box. It’s an invitation to a community that is helping the world shift to a more “local, self-sustaining, and eco-conscious way of life.”
The box: The items in each box reflect the season during which it’s received. Previous winter season boxes have contained an at-home cider brewing kit. Others have included a home remedy kit just in time for flu season.
The subscription: There are a variety of subscription options for this box, depending on how long you want this connection with your customer to last. From a $39 month-to-month subscription, to a $34 per month 12-month subscription, there is sure to be a choice that makes sense for your business and customers.
The story: This box of Scandinavian lifestyle, filled with “earthy minimalism and functionality”, has become amazingly popular since its founding in 2015.
The box: Each quarterly Norsebox appeals to an individual Nordic ideal. For example, the Fall “Fika” (the Swedish term for taking a break) box contained a beautiful mug and saucer set to encourage relaxation.
The subscription: Subscribe for multiple quarterly boxes for a slightly cheaper $62, and cancel at any time, or purchase an individual past or future box!
My Garden Box
The story: The team at My Garden Box is comprised of down-to-earth gardeners who want to bring that value right to your doorstep.
The box: Each My Garden Box consists of themed, monthly gardening needs and ideas. Your customers will receive seasonal plants grown right in the My Garden Box Santa Rosa Sanctuary, creative tools and living décor, and just a touch of DIY.
The subscription: From one-time boxes to 12-month subscriptions, there are a variety of subscription options to choose from. And don’t worry, you can cancel at any time.
Food & Beverage
Your customers can’t deny gourmet foods delivered to their front door!
The story: At Greenchef, “green” isn’t just their name – it’s their philosophy. Fresh, organic, non-gmo, prepped ingredients and easy recipes make for quick, healthy, gourmet-style meals.
The box: Inside each Greenchef box, your customers will discover organic, prepped ingredients and signature sauces, easy-to-use recipes, all in carefully hand-packed boxes.
The subscription: One of the many advantages of the Greenchef box is the wide variety of subscription plans you can choose from, calculating the number of family members and dietary preferences like gluten-free or paleo. Prices range from $10.49 to $14.99 per meal, depending on the plan you’ve selected.
The story: This confectionary sweets subscription box is so much more than that. Orangeglad works with artisans across the United States, hoping to expand your customers’ palates and discover each crafter’s story along the way.
The box: Inside each Orangeglad box, your customer will find 5 deluxe sweets, as well as a menu book with vendor stories and nutrition information. These are great boxes to gift because you can have them gift-wrapped and include a special note to add that personal touch for your valued clients.
The subscription: This monthly subscription has two box options: the single portion box with 5 deluxe sweets for $25 per box or the double portion box which includes 10 deluxe sweets for $40 per box.
Heartwood Coffee Club
The story: Know for a fact that your customers are big coffee drinkers? A Heartwood Coffee Club subscription is perfect for them – they won’t need to go out shopping to replenish their coffee stock when it’s delivered right on time to their front door.
The box: Depending on the subscription you choose, each box will contain the exact amount of whole bean coffee your customers need, right when they need it.
The subscription: There are several different subscription options to choose from, which makes it easy to get the perfect combination of amount and timing. Stick to the basic “Columbia every 2 weeks” featuring 1 bag of Columbian coffee every 2 weeks for $14, or have a 12-oz. bag of whole bean coffee delivered weekly, bi-weekly, or monthly for $15 each.
Spirits & Mixology
If any of your clients are wishful wine connoisseurs, craft beer enthusiasts, or mixologists at heart, then they’ll want to have a tasting of these boxes.
The story: Started by a group of people who thought tasting new wines should be easily accessible, Winc has quickly grown into a full-fledged wine club. They create over 100 styles of their own wines just waiting to be discovered by your customers.
The box: After answering a few questions to calculate a Palate Profile, Winc will send 4 bottles of wine to your customers’ doors, personally recommended by their pros on staff.
The subscription: If you’re giving this box as a gift to your clients, then you have a couple of options. You can have a customized Winc gift card delivered to them, so that they can go through selection process themselves, or you can send them one of the many gift boxes available, starting as low as $50.
Craft Beer Club
The story: Coined as “The Original Craft Beer Club”, these pros don’t mess around. They deliver craft brews from around the world directly to your lucky clients. “Every selection is produced by small-production, independent brewers who use only traditional brewing ingredients and time-honored brewing methods.”
The box: Each box comes complete with a dozen 12-oz. beer bottles featuring 4 different styles (cans featured 3 times per year) and a monthly newsletter with the stories behind that month’s selections.
The subscription: There are a few subscription options available – give a one-time gift box of 12 beers for $42.99 or 24 beers for $80, or sign your customers up for a membership, with boxes delivered monthly, bi-monthly, or quarterly, for the same prices per month.
The story: Saloon Box is perfect for those who love to try new cocktails, but don’t want to spend a fortune on big bottles they may not even like. This box is designed for just a taste of the goods (through thought-out recipes), before spending money on larger quantities.
The box: Each Saloon Box comes complete with several easy-to-follow recipes, a checklist of all included ingredients with behind-the-scenes descriptions of each one, small batch syrups, bitters, and garnishes, and of course, the spirits, which come in fun, small-batch sizes not usually found in stores.
The subscription: Give a single gift kit, starting at $39.99, or choose a monthly subscription, like 1 month for $37.50 or 3 months pre-paid for $112.50 (options go up to 12 months).
Give the Gift that Keeps on Giving
The beauty of subscription boxes is that you have the opportunity to thank your customer for their valued business with a personalized gift that doesn’t have to end after the first box. The regular reminder that you and your business care is what will inspire them to spread the word about your company, remembering that extra step you took for years to come. At Halstead Media, we love to hear from you, so try out one of these boxes for your clients, and let us know about your success!