The landscape industry’s top 5% are redefining success with resilience, compliance, and control—see how performance storytelling wins in 2026.

It’s not only what you say but how you say it. We’re talking about tone of voice (ToV), and in content marketing, tone can have a big influence on users’ perception of your brand. It may not seem like it, but there’s quite a difference between “Hello.” and “Howdy!”. It’s the difference between formal and casual voice, and it could be the difference between losing and making a sale.