The Trends Behind Your 2025 Growth Strategy

From SEO to video to recruiting, here’s how your marketing strategy is already evolving—and what’s next.

We recently released our annual State of Marketing in the Landscaping Industry digital report, packed with insights on what’s driving homeowner decision-making and how we’re evolving your full marketing system to match. Also, there’s a noticeable uptick in search interest around commercial landscape services, along with valuable takeaways for how to approach B2B communication and reach commercial audiences like property managers more effectively.

Here’s a quick look at what’s inside:

📹 The rise of video testimonials — and how we’re using them to build trust at scale

🧠 Marketing automation that works — meeting client expectations before your competition does

🌐 SEO keyword trends — want to know how “pool builder” keywords are performing in 2025 vs. 2024? Hint: they’re up over 30%

🛠️ Systemized marketing — what it looks like when your website, ads, content, lead tracking, and CRM all work in sync

👥 Recruiting as marketing — how top-tier brands are winning talent with digital positioning

This isn’t a checklist — it’s the information that drives your business. This is where brand messaging, sound business practices, and full-scale digital strategy come together in one comprehensive guide. 

👉 View the full report
 

Until Next Friday,

Lauren Cullnan
Director of Client Happiness and Project Management