How Design, Copy, SEO & Ads Work Together
Beyond Clicks: What Actually Drives Conversions
A strong website starts before someone even lands on it. That’s where our Paid Media and SEO teams come in, driving qualified traffic through strategic ad targeting and search optimization. But traffic alone isn’t enough. Once visitors land on your site, our design and copy teams take over, guiding users through a seamless, trust-building experience that drives action.
Here’s how it all works together:
Giorgi, our Paid Media Director, leads the team that drives high-intent traffic to your site through strategic Google Ads, Facebook Ads, Microsoft Ads, and Linkedin Ads campaigns.
Matej, our SEO Director, leads strategies that improve your search visibility—from on-page optimization and link-building to managing your Google Business Profile.
Bethany, our Creative Director, leads the design team to ensure your site not only looks great but performs well. This includes SEO-aligned page updates, high-converting landing pages, and branded assets that maintain consistency across your website, brochures, and other marketing materials.
Debbie, our Brand Copy Director, leads the copy team in crafting clear, compelling messaging that aligns with the StoryBrand framework and moves users toward conversion.
A Common Question We Hear:
“Can’t we just use more photos and keep the copy short?”
We understand the instinct especially in a visual industry like landscaping. A polished, photo-heavy site feels like it should speak for itself. But what we’ve seen across hundreds of websites is that images alone don’t convert or support strong SEO.
Visitors—and search engines—need clear structure, helpful context, and the right words in the right places.
Why Paid Media Starts the Journey: “Great campaigns don’t just drive clicks—they bring the right people to the right page at the right time. That’s how we create real opportunities to convert.”
— Giorgi, Paid Media Director
Why Messaging Matters: “Most visitors don’t read everything but they do scan headlines and bold statements to decide if they’re in the right place. We write to make people feel seen, understood, and ready to act—and that same content also helps search engines understand and rank your site.”
— Debbie, Brand Copy Director
Why SEO Needs Strong Content: “Google relies on more than just keywords. It looks for useful, relevant content that clearly shows what you do and where you do it. Without that, your visibility and rankings can take a hit.”
— Matej, SEO Director
Why Design Drives Engagement: “Good design makes people want to stay. We focus on clean structure, intuitive flow, and hierarchy so the message is clear before someone even reads a word.”
— Bethany, Creative Director
Curious how your current site is performing?
Your project manager is just an email away.
Until Next Friday,
Lauren Cullnan
Director of Client Happiness and Project Management
