Your SEO Rankings and Halstead Dashboard
A display issue and some Google turbulence are making waves. Here’s what’s real and what isn’t.
We’ve identified a temporary glitch in the Halstead dashboard that’s affecting how Google ranking data is displayed for some clients. While this doesn’t apply to everyone, it’s possible you may see some numbers that don’t look quite right.
What to know:
This dashboard issue is display-related only for some clients; it's not currently accurately reflecting your SEO performance.
Our team is actively working on a fix, and we’ll keep you posted. We’ve verified using Semrush that the Halstead dashboard rankings which are showing some major ranking drops for some clients are not accurate.
In addition to this, in the past few weeks there have been some areas of volatility in Google’s search results. We know that volatility isn’t unusual but there may be in some cases more changes that we see on average in the past few weeks and we want to let you know that these changes are always happening and we are prepared for this by the way that we do SEO.
But because we build SEO strategies that apply:
EEAT principles: Highlighting Experience, Expertise, Authority, and Trust with content that reflects your credibility.
Entity-based content: Structured around the key services, topics, and locations that define your business.
Industry knowledge: Leveraging your services, relevant keywords, and service areas to create content that demonstrates expertise and authority to Google and your audience.
We’re already producing content and implementing SEO strategies that align with Google’s current algorithm, and we’re continuing to adapt as it evolves.
If you’re curious about what this means for you, your PM is ready to chat.
Until Next Friday,
Lauren Cullnan
Director of Client Happiness and Project Management
