Planning for What’s Now—and What’s Next
Planning for What’s Now—and What’s Next
Hi H Client!
At Halstead, we know that growth doesn’t always follow a straight line.
That’s why the systems we build with you are designed not only to scale—but to steady. When the economy shifts or uncertainty sets in, your marketing engine doesn’t stall. It gives you structure, visibility, and momentum—helping you recover faster than companies with no system at all or those relying on inconsistent marketing elsewhere.
As your goals evolve, so does our partnership.
Landscape companies that are expanding into new service lines—whether that’s commercial work (see H Commercial here), pools, or lawn care—benefit from a Halstead system built to evolve with them. From refined audience targeting to website and brand optimization, to CRM configuration and content updates, we adapt what’s already in place to support your next stage of growth—often without requiring a rebuild.
And for those of you thinking longer-term—about legacy—we’re here for that too.
Whether your next chapter involves a merger, acquisition, integration, or even passing the business to the next generation, we help make the transition cleaner, smoother, and more valuable.
A System Designed for Transitions—Including M&A
We’ve built a repeatable, platform-ready marketing and CRM system for landscape companies actively buying, selling, and merging.
For platforms and HoldCos, we support:
Attracting sellers through brand credibility and acquisition messaging
Stakeholder communications (recruitment, investor-facing, internal)
Centralized marketing infrastructure across Aspire, HubSpot, and Proposify
Templates, standards, and systems for integration across the portfolio
For individual companies in the portfolio, we handle:
Brand elevation for OpCos that retain their name and market presence
Sunset strategies for Add-Ons, including redirects, CRM migration, and client communications
Ongoing lead generation and CRM visibility, region by region
Each OpCo—whether an original business, a new acquisition, or a full rebrand—plugs into the same proven system. This avoids duplicated work, preserves local SEO and client trust, and helps platforms scale with speed and confidence.
If your growth includes M&A—or even just the possibility—you’re already ahead. You’ve got the marketing and sales foundation in place. And Halstead is ready to support you through the next step.
Tell Us—Even If It’s Years Away
If you’re considering acquisition, planning to sell, or thinking about merging—whether it’s next quarter or five years out—let us know.
When we understand your long-term goals, we can quietly begin aligning your marketing and CRM systems to support them. That might mean preserving brand equity, structuring data for visibility, or building credibility for future conversations.
Even early conversations can make a big difference later. We’re here to help you prepare—at your pace, and with intention.
Schedule a Chat with Your Project Manager.
Book a chat with Lauren, Director of Project Management and Client Happiness
Reach out to Tracy Hart, VP of Client Experience and Services
Save the Date: Wednesday, July 9, 1pm ET.
Want more help with managing through M&A? Look for a webinar invite coming soon!
We’re grateful to be your partner in building not just your business—but your legacy.
Until Next Week,
Lauren Cullnan
Director of Client Happiness and Project Management
