Grow Faster by Keeping the Customers You Already Have

Retention Marketing: Why Growth Starts With Who You Already Serve

Hi H Client!

The post-COVID boom brought record demand for landscape companies. But today, the market is shifting. Homeowners are more selective. Commercial clients are watching budgets. And many of our clients are hearing the same thing from their customers: “We’re happy—but we’re going to hold off for now.”

That’s why retention is no longer optional—it’s a strategy for resilience, repeat revenue, and growth.

What We're Doing to Help You Keep—and Grow—Your Customer Base

At Halstead, we’re helping our clients shift from reactive to proactive. That means using your CRM, website, ads, and email to:

• Drive repeat business

• Increase upsells and renewals

• Turn happy customers into referrals

• Strengthen your brand with every touchpoint

And here’s something important for your bottom line:
Retention lowers your cost per sale, increases customer lifetime value (LTV), and creates more scalable margins. It's not just good service—it's smart business.

Silence Costs You Renewals and Relationships

It’s easy to blame cancellations on price or competition. But more often, silence is the culprit.

Customers lose interest when they stop hearing from you. That might mean they didn’t realize ongoing maintenance was not included after their project wrapped up (although it’s standard industry practice, if this is their first large project, they may not have a normal process to reference); didn’t realize it renew their seasonal maintenance contract was a formal process; or maybe they never received a follow-up after their design-build project was completed.

Retention Is More Than Good Work—It’s a System

You already deliver great results. But customers stay because they feel seen, supported, and remembered. That means:

• Thoughtful email touchpoints before, during, and after projects

• Simple CRM triggers that drive renewals, reminders, and upsells

• Personal touches that reflect Unreasonable Hospitality—the small moments that make a big impression.

Example: We help Halstead design-build clients reconnect with customers a year later—just in time to turn their project into a seasonal maintenance plan.

How We Help You Build a Retention Engine

CRM + Automation: We’re HubSpot Certified and set up workflows that follow up, renew, upsell, and thank customers automatically. Don’t have this yet? Reach out to begin the chat and pricing info. 

Email Nurturing: Seasonal enhancements, contract renewals, and maintenance reminders—sent before your client even thinks to ask. Don’t have email? Reach out! 

SEO + Content: We optimize for questions your customers are asking after they hire you, so you stay top-of-mind and useful beyond the sale, on your website and GBP. 

Ads + Retargeting: We run paid campaigns to re-engage past customers—whether it’s for holiday lighting, lawn care, snow, or landscape maintenance renewals. Have an updated customer list? Share it with your Project Manager to activate more retargeting features. Speaking of renewals, many of our clients are transitioning to automatic renewals for their customers.

Video + Reviews: From testimonials to project recaps, we help you show off your impact and keep trust alive with every interaction.

“Easy to Work With” Is the New Differentiator

Customers don’t just want great results—they want convenience. That’s why more landscape companies are building in:

• Automatic payments to avoid invoice delays

• Auto-renewing residential contracts so services continue without friction

• Pre-scheduled seasonal touchpoints so customers don’t have to think twice

• Text reminders

Want to Retain More Customers and Sell More to the Ones You Already Have?

Whether you're nurturing seasonal customers, upselling a service, or wondering how to re-engage past projects—we're here to help you use what you already have to make a big difference.

✔ Want a retention strategy review?
✔ Curious if your CRM can automate more?
✔ Need help writing better follow-up emails? 

Let your PM know—we’ll walk you through how to use what you already have and help you understand other possible opportunities, to make even a bigger difference!

Until Next Week,
Lauren Cullnan
Director of Client Happiness and Project Management