Is ChatGPT Taking Over Google? Not Yet—Here’s What You Need to Know
ChatGPT vs. Google: What It Means for Your SEO
Hi H Client!
Google processes over 16 billion searches daily. ChatGPT sees around 1 billion queries, but only a fraction (3.75%) are search-like. While ChatGPT is gaining attention, it’s not yet replacing Google as a driver of web traffic. That said, the way users discover businesses is starting to shift, and we’re already optimizing your content for both search engines and AI platforms.
Why Google Still Leads
Here’s why traditional SEO still carries the most weight when it comes to lead generation:
Volume Still Lives on Google
Most search traffic and conversions still begin on Google. Its daily search volume far outweighs ChatGPT’s current influence.Google Drives Trackable ROI
Clicks, impressions, and keyword rankings all come from Google’s structured platform, offering reliable performance insights that ChatGPT doesn’t provide.ChatGPT Isn’t Built for Discovery (Yet)
Only a small percentage of ChatGPT queries function like traditional searches. Users typically engage it for summaries, comparisons, or planning.
How We’re Optimizing for Both Google & Chat GPT
While Google remains the priority, we’re also preparing your content for the AI era:
We emphasize EEAT—real-world expertise, authority, and trustworthiness that help AI tools recognize your brand as credible.
We structure pages clearly with headings, service-specific terms, and brand mentions that AI can parse more easily.
We monitor traffic attribution from AI platforms through GA4 and CallRail so we can see how users are finding you—no matter the source.
Have questions about AI, SEO, or content optimization? Let your project manager know—we’re always happy to explain how this evolving landscape affects your visibility.
Until Next Week,
Lauren Cullnan
Director of Client Happiness and Project Management
