Winning More Work Starts With Better Proposals

Aug 11

Proposals: The New Competitive Edge

Hi H Client!

We know you're delivering high-quality work. But in today’s market, great work alone doesn’t seal the deal. Clients want confidence in the entire experience, and your proposal is often their first glimpse into how your company communicates and operates. A strong proposal should reflect your brand, build trust, and support everything else you're already doing to stand out—including the clear, client-centered messaging we help craft using the StoryBrand framework.

What Makes a Great Proposal

When proposals look and feel like an extension of your brand, they help reinforce why you’re the right choice.

Here are a few key elements that make proposals more compelling and effective:

Reflect professionalism with strong visuals and branding
Build credibility through testimonials, certifications, and real project examples
Clearly communicate what sets them apart from the competition
Use copy and imagery to create an emotional connection with the buyer
Make it simple for clients to take the next step and sign
Use StoryBrand to ensure your messaging stays clear and consistent, from your website to your proposals

How Halstead Can Help

We help our clients create proposals that support their sales process and close more deals. Here’s how:

Develop proposal templates that balance professionalism and efficiency
Write compelling copy that positions your business as the clear choice
Design polished layouts that align with your brand and leave a strong impression
Set up tools like Proposify to streamline proposal creation, follow‑ups, and tracking

This work is available as an additional service on an hourly basis, so you can get the support you need when you need it.

Want Help Elevating Your Proposals?

If your proposals look more like spreadsheets than sales tools, we’d love to talk through how to make them stand out. Whether you want a reusable template, setup in Proposify, or copy and design support, your Project Manager can walk you through the options.

Until Next Week,

Lauren Cullnan
Director of Client Happiness and Project Management