Google’s June Update – Why We’re Steady
The truth behind Google’s core updates
Hi H Client!
Maybe you saw in the news or heard it in a peer group that Google’s Core Update this summer had some website rankings shifting more than usual. Thanks to our proven SEO best practices and deep industry and marketing knowledge, our clients’ rankings have remained strong.
Google rolls out multiple updates each year, all aimed at rewarding high-quality content, which is exactly what we do. Our approach focuses on:
E-E-A-T: Experience, Expertise, Authority, Trust
Clear, entity-based content tied to your services and locations
Best-practice content creation that blends user experience, StoryBrand messaging, and SEO optimizations
These best practices aren’t just about rankings. They’re a core part of lead generation. Strong, organic visibility means your site consistently attracts high-intent visitors who turn into real opportunities for your business.
Across the majority of our clients, we aren’t seeing anything beyond normal volatility. Sure, there are the usual changes in rankings, but no major losses.
And if you’re wondering how AI summaries and searches are impacting this:
Google still handles the majority of searches.
Content that ranks in Google often feeds AI summaries.
Service-based customers still click through to find and contact the right provider, so the ones with buying intent are clicking to your site.
Again, best practices that we have been doing for SEO are the things that will get you found in AI summaries and by AI-powered search platforms.
Your Project Manager can walk you through any questions you have about your SEO, so feel free to reach out to them.
Until Next Week,
Lauren Cullnan
Director of Client Happiness and Project Management
