From the Desk of the VP: Strategy That Goes Beyond Q4
What will drive the most growth for your business in 2026?
Hi H Client!
This time of year isn’t just about wrapping things up — it’s about making sure your marketing strategy is aligned with where your business is actually headed into 2026.
At Halstead, we don’t just “do marketing.” We turn business goals into clear, measurable strategies that drive growth. That’s the focus of our Quarterly H What’s Next Strategy Sessions.
Making Sure Your Strategy Matches Your Goals
These sessions aren’t status updates. They’re strategic reviews designed to align your investment, marketing direction, and long-term goals. Together, we’ll:
Review what worked this year and why
Identify areas you’re under-leveraged or overspending
Compare marketing spend vs. expected revenue
Connect marketing with your 2026+ business goals
Adjust content, ad spend, and lead generation
Plan for team growth, hiring, and new services/markets
Build a roadmap that supports your 3–5 year vision
Prioritize investments for near-term wins and long-term success
Why Q4 is a Launchpad for 2026
While others slow down or coast into year-end, you have the chance to capture attention, optimize spend, and get ahead. Q4 offers advantages like more affordable ad space, less crowded inboxes, and greater reach with high-intent prospects. With the right strategy, Q4 becomes more than a finish — it becomes your springboard into 2026.
What’s Next
Your Project Manager will be scheduling your What’s Next Strategy Session soon (if they haven’t already). These conversations are critical.
They connect the dots between your revenue, goals, team structure, and future — ensuring your marketing is driving in the right direction.
We’re not here to just keep things running. We’re here to help you grow intentionally, efficiently, and strategically.
Let’s get into it — together.
Best,
Tracy Hart
VP Customer Experience & Delivery