From the Desk of the VP: Strategy That Goes Beyond Q4

What will drive the most growth for your business in 2026?

Hi H Client!

This time of year isn’t just about wrapping things up — it’s about making sure your marketing strategy is aligned with where your business is actually headed into 2026.

At Halstead, we don’t just “do marketing.” We turn business goals into clear, measurable strategies that drive growth. That’s the focus of our Quarterly H What’s Next Strategy Sessions.

Making Sure Your Strategy Matches Your Goals

These sessions aren’t status updates. They’re strategic reviews designed to align your investment, marketing direction, and long-term goals. Together, we’ll:

  • Review what worked this year and why

  • Identify areas you’re under-leveraged or overspending

  • Compare marketing spend vs. expected revenue

  • Connect marketing with your 2026+ business goals

  • Adjust content, ad spend, and lead generation

  • Plan for team growth, hiring, and new services/markets

  • Build a roadmap that supports your 3–5 year vision

  • Prioritize investments for near-term wins and long-term success

Why Q4 is a Launchpad for 2026

While others slow down or coast into year-end, you have the chance to capture attention, optimize spend, and get ahead. Q4 offers advantages like more affordable ad space, less crowded inboxes, and greater reach with high-intent prospects. With the right strategy, Q4 becomes more than a finish — it becomes your springboard into 2026.

What’s Next

Your Project Manager will be scheduling your What’s Next Strategy Session soon (if they haven’t already). These conversations are critical.

They connect the dots between your revenue, goals, team structure, and future — ensuring your marketing is driving in the right direction.

We’re not here to just keep things running. We’re here to help you grow intentionally, efficiently, and strategically.

Let’s get into it — together.

 

Best,
Tracy Hart
VP Customer Experience & Delivery

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