New Website for SEO

Oct 6

Is Your Website Still Fueling Your Growth?

Hi H Client!

Your website and your SEO strategy work hand-in-hand. Even the best SEO campaign can only go as far as the site that supports it. That doesn’t mean a newer site is already outdated — it means every site eventually needs tune-ups to keep pace with changing search standards, user expectations, and paid-media platforms.

If your website is more than 3-4 years old, or hasn’t been strategically updated since launch, it may be time to evaluate whether a refresh could unlock stronger results — more traffic, higher-quality leads, and lower costs per lead.

What Today’s Top-Performing Sites Do

Convert better: clear calls-to-action, mobile-first layouts, and fast-loading pages that turn visits into leads — especially critical for paid-media landing pages.
Meet new technical & AI search standards: Core Web Vitals, accessibility, schema, and content formats surfaced in Google’s AI Overviews and ChatGPT citations.
Win locally: city-specific service pages outperform generic content, helping you show up in multiple markets and drive more qualified local leads.
Boost paid-media ROI: modern landing pages improve Quality Scores, reduce cost per lead, and increase conversion rates.
Stand apart with StoryBrand copy: reposition website messaging so the customer is the hero. This advanced copywriting strategy builds trust, improves engagement, and helps you rise above competitors — and AI-written sites that all sound the same.

“But We Just Launched Our Site…”

Even a great site needs regular tune-ups. This isn’t always about a full rebuild — sometimes a targeted refresh is all that’s needed to get more mileage from what you already have.

What Clients Are Seeing Post-Redesign

30–70% more qualified leads from SEO
Stronger conversion rates across paid campaigns
Higher visibility in local markets
Longer time on site and improved engagement

Proof

Want a case study example of other companies that achieved instant, significant SEO boost through a redesign? Ask us! Reach out to your Project Manager.

Until Next Week,
Lauren Cullnan
Director of Client Happiness and Project Management