Why StoryBrand Emails Outperform Standard Campaigns
Clear, value-driven messaging is driving 37%+ stronger engagement across campaigns.
Hi H Client!
Email is one of the most valuable channels you have because it reaches the people most likely to buy: your current customers and the prospects already considering you. It drives repeat work, upsells, and faster conversions because you are speaking directly to a warm audience in a place they pay attention to.
Our StoryBrand approach amplifies that advantage. When emails focus on the reader’s stakes such as less risk, fewer headaches, and better results, engagement and conversions climb. The same principle drives strong project outcomes: people act when the benefit is clear. StoryBrand applies that logic to every send, which is why it consistently outperforms standard promotional campaigns.
Why This Approach Increases Conversions
Benefit-focused subject lines lift engagement by 37%, increasing the number of people seeing offers and moving toward a purchase.
Clear outcome messaging around savings, prevention, and avoided problems pushes open rates past 45%, which expands the top of your funnel for every campaign.
Shifting from “we offer” to “you get” has doubled CTRs across multiple accounts, producing more visits to revenue-producing pages.
How StoryBrand Strengthens Your Email Results
Outcome-Mapped Subject Lines: Each subject highlights a reader priority such as lower costs, fewer hassles, or better results.
Value-First Structure: Practical insights like checklists and seasonal priorities build trust and encourage repeat engagement.
Narrative A/B Testing: Testing focuses on clarity and promise so each send improves in a measurable way.
Cadence Consistency: Sending one to two times per month keeps audiences warm and ready to convert.
Hero Framing: Messaging positions the reader as the hero, which increases motivation to act.
What’s Next: Email Journeys That Close Revenue Gaps
We are expanding automation where it has the highest impact:
Lead Nurturing: Timing-based drips that keep prospects engaged until they are ready to buy.
Post-Project Upsells: Follow-ups that promote maintenance and add-ons to capture easy revenue.
Appointment and Onboarding Sequences: Structured reminders and welcome flows that reduce no-shows and strengthen retention.
Your PM can help identify additional gaps where email sequences can drive engagement and revenue. Reach out to your Project Manager anytime to discuss.
Until Next Friday,
Lauren Cullnan
Director of Client Happiness and Project Management
P.S. We’ll be closed on Thanksgiving Day and Friday, November 28. We hope you enjoy the holiday!
