TARGETED SEO, TOP RESULTS
Driving Regional Dominance: Premier Gunite Pools Achieves Multi-State Rankings and Record-Breaking Leads
Targeted SEO Strategy That Redefined Growth
A shift to a targeted SEO strategy positioned Premier Gunite Pools as New England’s leading custom pool brand.
When the company refocused exclusively on gunite pools, Halstead Media delivered a full SEO overhaul built on entity-based optimization, location-specific content, and authority-driven backlinks.
To support regional expansion, the team also launched localized landing pages and technical improvements that enhanced site speed and mobile UX to boost engagement. This approach strengthened visibility and brand authority across multiple states without the need for multiple Google Business Profiles.
Within just 12 months, these updates led to remarkable performance gains, placing Premier in the top three for 495 priority keywords (up from 164) and achieving 175 top 3 Local Pack rankings (up from 84): a rare feat for a single-location brand expanding regionally. Google Business Profile performance also surged, with interactions and impressions up 118% year over year, expanding regional visibility despite only one physical location.
495
Keywords ranking in Google’s Top 3 results (up from 164)
175
Keywords in the Top 3 Local Pack (up from 84)
218%
Phone leads up 218%, form submissions doubled
$5.6M
Revenue up 54% year over year, reaching $5.6M
The SEO overhaul also supported a smooth domain migration to premiergunitepools.com, completed with zero ranking loss and immediate authority gain, solidifying long-term visibility and trust.
Strategic Optimizations Boost Leads
Premier Gunite Pools saw remarkable SEO-driven growth.
Through consistent, targeted SEO updates, Premier Gunite Pools saw measurable and sustained growth. Using unified tracking through HubSpot forms and CallRail, Halstead tied every new lead directly to SEO actions for precise attribution and continuous improvement..
Within a year, qualified phone leads increased by 218 percent, while form submissions doubled. Beyond seasonal spikes, total call volume exceeded 1,500 calls, including more than 1,100 first-time callers and 262 tracked form submissions.
EXPANDED PAID MEDIA REACH
Maximizing Pool Campaign Success
Paid media efforts amplified Premier Gunite Pools’ organic success. Impressions increased 246 percent and clicks rose 209 percent year over year. The pool installation campaign held Google’s top position more than half the time, while the renovation campaign ranked first nearly 70 percent of the time.
Almost every active social ad set converted high-quality leads, proving how precise paid and SEO strategies work together to drive consistent growth.
Rapid Expansion Through Marketing and Acquisitions
Premier Gunite Pools’ digital strategy continues to drive significant business growth. Revenue increased 54 percent year over year, fueled by stronger marketing performance and strategic acquisitions. The combination of ongoing organic gains and expansion efforts has positioned the company to pursue even higher growth targets in the years ahead.
Key Outcomes of the HALSTEAD and Premier Gunite Pools Partnership
Record-Breaking Leads
Qualified phone leads increased 218 percent, while form submissions doubled within a year of launching the new SEO strategy.
Top Google Search Results
Pool campaigns held Google’s top position over 50 percent of the time, with renovation campaigns ranking first nearly 70 percent of the time
Exceptional SEO Results
Top 3 keyword rankings grew from 164 to 495, Local Pack results rose from 84 to 175, and GBP interactions increased 118% year over year.
Enhanced Conversion Rates
Impressions increased 246 percent, clicks up 209 percent, and social ad sets delivered consistent qualified leads.
Maximum Campaign Success
Social ads sets converting high quality leads
High Engagement
6,698 sessions, 5,123 users, nearly 14,000 views
Qualified Inquiries
1,592 total calls, including 1,103 first-time callers, and 262 tracked form submissions.
Explosive Revenue Growth
Revenue rose 45.6 percent (2022–2023) and 53.85 percent (2023–2024), reaching $5.6 million and setting the stage for continued expansion.
Hear From Premier Gunite Pools About Their Experience
“We have been using Halstead Media for a few years now. They have never let us down. Always good, open communication with quality results. They have a good knowledge of our specific industry which makes communication that much more accurate. I would highly recommend!”
— Gairad DeCastro, Owner, Premier Gunite Pools
CASE STUDIES
See What’s Possible
