Riverview Landscapes
Building a Scalable Marketing System for a 17-Branch Commercial Landscaping Platform
Riverview Landscapes is a Commercial Landscaping platform—a holding company acquiring and integrating regional brands under a centralized structure for marketing, operations, and recruiting.
They needed a platform-ready system that could deliver centralized strategy, brand consistency, and HoldCo-level performance oversight—while still empowering branch-level execution with local credibility and control.
Halstead architected the marketing infrastructure behind that transformation, drawing on deep commercial expertise to design a framework that powers recruitment marketing, local lead generation, and brand consistency across 17 locations.
The Project Scope
Halstead partnered with Riverview’s leadership to operationalize a platform-wide commercial marketing framework, creating a centralized system built to support rapid expansion and consistent execution across all branches.
This wasn’t a marketing refresh—it was the creation of a platform-wide system built to integrate new acquisitions, maintain brand control, and power continued growth at scale.
Key Initiatives:
Platform Integration: Unified 17 acquired brands under one commercial identity using a shared system of messaging, positioning, and digital infrastructure.
Branch Enablement: Expanded SEO coverage and digital presence across 17+ locations—ensuring branch-level visibility within a platform-wide strategy.
Scalable Web Architecture: Designed and launched a multi-branch website built to easily onboard future acquisitions.
Unified Brand Rollout: Activated the Riverview identity across digital, print, and field materials to maintain brand alignment from awareness to proposal.
Sales Enablement System: Equipped local teams with consistent, on-brand collateral using a shared creative library to ensure brand control across the HoldCo structure.
Challenges & Solutions
Riverview Landscapes faced the same complexities that many commercial, acquisition-based platforms encounter: how to unify, standardize, and scale without losing the local credibility that drives results at the branch level. To overcome these complexities, Halstead developed a unified system built for platform-wide consistency and growth.
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Halstead engineered a centralized commercial marketing framework that aligned every branch under one corporate identity while preserving localized visibility. The new website system and shared brand standards allowed each branch to appear distinctly in its region while reinforcing Riverview’s credibility as a unified, national commercial landscaping platform.
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Halstead implemented a scalable local SEO infrastructure designed for cross-branch visibility and corporate oversight. Each branch gained strong regional visibility while leadership could track performance across the entire platform.
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Halstead implemented a standardized brand deployment system, ensuring every touchpoint—from social media to printed collateral—aligned with Riverview’s platform identity. Local managers gained access to ready-to-use, compliant assets that strengthened brand consistency across all markets.
The Holding Company Difference
Halstead designed Riverview’s marketing system as a HoldCo-ready infrastructure—built for scale, adaptability, and real-time cross-branch visibility. Every component supports centralized control while empowering branch-level execution.
Scalable Infrastructure
A platform-wide marketing system designed for seamless onboarding of future acquisitions.
Full-Funnel Visibility
Centralized analytics give leadership clear oversight of performance across all branches, while local teams gain actionable data to guide daily decisions and strengthen results.
Unified Brand, Local Relevance
One identity reinforced through shared standards and localized flexibility—maintaining corporate integrity while preserving the regional connections that drive client trust.
Notable Outcomes
Since implementing Halstead’s centralized commercial marketing system, Riverview has achieved measurable gains across the platform:
Unified 17 Acquired Commercial Brands under one scalable web and marketing framework—streamlining management and ensuring every branch operates within the same system.
Expanded Local SEO Visibility in more than 16 commercial markets, giving each branch stronger regional reach and measurable growth in qualified traffic.
Standardized Creative Assets across print and digital channels, empowering branch managers with on-brand materials that reinforce a consistent corporate identity.
Strengthened Brand Presence through an integrated awareness program that keeps the Riverview name visible across all commercial service regions.
The result is a system that gives leadership clear oversight and equips local teams to execute confidently—a platform brand that feels unified, scalable, and locally relevant.
Your Partner for Commercial Platform Growth
If you’re integrating multiple brands under one commercial acquisition model, Halstead can help you build the marketing system that scales with you. Our frameworks for platform standardization, branch-level visibility, and HoldCo performance oversight give leadership control and field teams the tools to succeed.
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