Riverview Landscapes
Scaling a 17-Location Landscape Brand with a Unified Strategy
When Riverview Landscapes set out to bring 17 acquired companies under one name, they knew the challenge went beyond rebranding.
Each branch had its own history, its own customers, and its own local reputation. What they needed was a marketing approach that could celebrate local identities while presenting a powerful, unified brand across every market. That’s where we came in: to give Riverview a strategy and the infrastructure to manage growth at scale without losing sight of the neighborhood roots that made each branch thrive.
The Project Scope
Our work with Riverview touched every corner of their marketing, ensuring consistency from the first click on their website to the printed materials placed in the hands of property managers and decision-makers.
Consolidated 17 acquired companies under the Riverview Landscapes brand
Extended SEO coverage for 16+ locations across multiple service areas
Designed and launched a new website built to scale with future acquisitions
Rolled out unified brand identity across social media, print materials, and awareness campaigns
Developed sell sheets, brochures, and tri-folds to support local teams in the field
This was a marketing refresh that also involved creating a system to keep Riverview’s brand strong and scalable as they continued to expand.
Challenges & Solutions
Riverview came to us with the same challenges many acquisition-model companies face: how do you unify, simplify, and scale without losing the details that make each branch successful?
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We built a centralized website and brand identity that worked at the corporate level while still giving visibility to individual branches. Each location was optimized with custom SEO, ensuring that property managers, facility directors, and commercial decision-makers searching for services in their region would find Riverview as the trusted, unified brand—without losing the local recognition that matters in competitive markets.
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From social media posts to tri-fold brochures, we applied a unified creative direction that gave Riverview one voice across all touchpoints. Local managers could confidently share branded assets knowing they matched the parent company’s identity.
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Our extended SEO plan gave every branch a strong local presence. We paired hyper-local keyword targeting with consistent brand messaging to boost visibility in each region.
The Holding Company Difference
For Riverview, we designed campaigns within a marketing infrastructure built to expand, adapt, and keep pace with every acquisition they bring under their brand.
Scalable Infrastructure
A marketing system that can grow with every new branch added to the portfolio.
Comprehensive Tracking
A dashboard that delivers clarity to leadership and empower local managers with data they can act on.
Unified Brand with Local Flexibility
One identity that resonates at the corporate level while keeping each branch locally relevant.
Notable Outcomes
Since consolidating under the Riverview Landscapes name, the holding company has:
Successfully launched a website that unified 17 companies under one brand
Established local SEO presence in over 16 markets
Rolled out cohesive print and digital assets that branch managers use daily
Maintained consistent brand awareness through ongoing social campaigns
The result is a brand that feels both expansive and personal, a corporate identity that still shows up in the neighborhoods Riverview serves.
Your Partner for Acquisition-Model Growth
If you’re bringing multiple companies together under one acquisition model, we can help you design a marketing system that scales. From brand unification to local visibility, our strategies deliver results that leadership can track and local teams can feel.
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