unilock authorized contractors.
Your Exclusive Marketing Co-op Program is here.
Welcome to the 2021 Unilock Authorized Contractor Marketing Co-op Program - exclusively for Authorized Contractors.
PROVEN SYSTEMS FOR LANDSCAPE CONTRACTORS
Unilock is investing in their partnership with you by covering up to 50% of these cutting-edge marketing services, with annual total maximum of $2,000.
While each of these services is offered as a standalone product, a successful marketing plan always involves consistency across channels. The Unilock Authorized Contractors who experience the best return on their investment combine multiple services into a comprehensive system that fuels their business growth.
01
OVERVIEW
02
WEBSITES
03
SEO
04
GOOGLE ADS
05
FACEBOOK & INSTAGRAM ADS
06
PRINT + DIGITAL BROCHURES
07
VIDEOGRAPHY
Welcome to your
Marketing System!
A PARTNERSHIP TO HELP YOU OPTIMIZE OR GROW.
1. 20% Discount from Regular Pricing
The prices below — before any co-op is applied — are discounted at least 20% from our standard rates.
2. Take Advantage of $2,000, Every Year (depending on your region)
For monthly services, the co-op is spread out evenly, throughout the term of the agreement. For one-time services, the $2,000 co-op is provided for up to 50% of the total service cost.
3. Convenient, Direct Billing
No reimbursements here. We bill Unilock direct for their portion and bill you for your portion (Unilock covers total maximum annual $2,000).
4. all major credit cards accepted.
Seamlessly invoiced online, submit your payment easily right from your device.
5. Multiple Tiers for Each Service
Not every maintenance/design/build is the same. We've prepared multiple tiers, to offer different services, based on where you are now and where you want to be.
6. Personalized Conversations
You'll be communicating with Corey, Anna, & your dedicated Project Manager throughout your experience. While you may receive updates from other team members, your point of contact remains the same. You're not a number here.
7. Trusted, and Verified
Looking for a referral? Ask Unilock! We've been offering Unilock marketing services for years, and they've selected us as a partner to offer these services due to our ability to execute on our word.
8. A Marketing Agency That Speaks Your Language
Corey comes from the maintenance/design/build industry. There is no other marketing agency that can provide you with the experience that we have from this industry combined with this level of marketing efficiency.
9. Easy To Get StarteD
Schedule a call with Corey to get started. We can help you decide on which service(s) make most sense for you based on your budget and goals.
10. Need a Custom Plan?
We offer a wide variety of personalized marketing services that you may not see here. Schedule a call with Corey to get ideas.
Modern and personalized
Websites.
Your website is — hands down — the most important marketing property that your company has today. With almost every single consumer turning to online research to find and learn about service providers, your website is the central “hub” for all of your marketing. Prospects from social media, email marketing, Google Ads, offline advertising, and even word-of-mouth referrals will all be going to your website to learn more about you.
2021 Website Pricing
Beginner
Price: $2,000
Perfect for those without professional photos and/or videos.
One page scrolling website (using limited stock photos and/or your own photos). Cutting-edge design, mobile-optimized and fully responsive. One round of review/feedback included.
Hosting of approx $220/year, paid directly to hosting platform, not included.
Intermediate
Price: $3,500
This website is for those with professional photos or videos.
Full, robust website. Choose from 6 templates. Up to 35 pages. Cutting-edge design. Mobile-optimized and fully responsive. Three rounds of review/feedback included.
Don't have photos? Add a half-day photoshoot for an additional $4,000.
Hosting of approx $220/year, paid directly to hosting platform, not included.
Advanced
Price: $5,000
This website is for those with professional photos or videos. This is a custom website, with code and animations.
Full, robust website. Cutting-edge design. Mobile-optimized and fully responsive. Three rounds of review/feedback included.
Don't have your own beautiful pictures and/or videos? Add videography and photography for another $6,000.Hosting of approx $220/year, paid directly to hosting platform, not included.
EFFECTIVE & TRANsparent
Search Engine Optimization.
Proper SEO is the unsung hero of digital marketing. It may not be as glamorous as social media campaigns or video ads, but it can be the hardest hitting of tactics. The best part of SEO through the co-op program? It actually works. With expert, proven, and algorithmically relevant strategic approaches, you will reach customers who are actively searching for services like yours.
We always kick off a SEO plan with keyword and city research to make sure we optimize keywords that actually have search volume. Then, monthly, we'll write human-and-search-engine-friendly SEO blog articles and optimize other existing website pages, post and boost Facebook posts (of those articles). Each FB boost is $10 and included in the total monthly plan fee. Initially, we'll provide Google-My-Business and Citation updates. Plus, we earn white-hat backlinks in the form of guest articles for quality link building (we personally have relationships with other non-competitor websites throughout the country to offer this type "online-PR"). Then, you’ll get local landing pages to help boost keywords that show some resistance. Monthly, you'll receive comprehensive, keyword and traffic reporting. Additionally, now included in this plan is reputation management to help increase online reviews (benefits SEO) as well as call tracking to help identify the sources for all of your leads!
—
2021 Search Engine Optimization Pricing
Intermediate
Price: $1,200/month
Up to 8 Keywords and 8 Core/Primary Cities.
This is no fake SEO plan. You'll get real results, real rankings, for keywords that matter. 3 SEO blog articles, 3 FB posts and boosts (of those articles). Each FB boost is $10 and included in the total monthly plan fee. Plus, new for 2020: get reputation management to help increase online reviews (benefits SEO) as well as call tracking!
Annually: 4-6 backlinks, and 20-30 keyword/location landing pages.
12 month commitment.
Advanced
Price: $2,000/month
Up to 16 Keywords and 16 Core/Primary Cities.
This is no fake SEO plan. You'll get real results, real rankings, for keywords that matter. 6 SEO blog articles, 6 FB posts and boosts (of those articles). Each FB boost is $10 and included in the total monthly plan fee. Plus, new for 2020: get reputation management to help increase online reviews (benefits SEO) as well as call tracking!
Annually: 8-10 backlinks, and 30-55 keyword/location landing pages.
12 month commitment.
rise to the top, quickly.
Google Ads.
When you need a boost in website traffic in a hurry, Google Ads is an essential part of your marketing plan. Through the Co-Op Program, you can choose the plan that’s scaled perfectly for your business size and goals, while knowing that you are part of a program vetted by your peers around the country. For a seasonally driven business like outdoor living construction, ranking for important search keywords during important times of the year is critical to success. Backed by deep research and knowledge of what drives impactful campaigns today, HALSTEAD will design and manage a Google Ads campaign that drives results to your bottom line.
—
2021 Google Ads Pricing
Beginner
Up to 8 Keywords (exact amount based on ad spend).
Google Ads with dynamic and custom ad copy.
Price: $250/month plus ad spend (recommended $150-$350/month).
Intermediate
Up to 30 Keywords (exact amount based on ad spend).
Custom Google Ad Copy with single keyword ad groups (for lowest cost-per-click).
Price: $450/month plus ad spend (recommended $550-$2,000/month).
Advanced
Unlimited Keywords (exact amount based on ad spend).
Custom Google Ad Copy with single keyword ad groups (for lowest cost-per-click), plus development of up to 8 landing pages (for increased conversions).
Price: $650/month plus ad spend (recommended $1,000-$4,400/month).
advanced targeting meets visuals
Facebook & Instagram Ads.
Paid social advertising offers psycho-demographics targeting capabilities unmatched in other forms of advertising. The ability to laser-in on the most desirable prospects, and then show that audience the right content, is a powerful thing when done correctly. With years of experience creating and managing large scale paid social campaigns for the design/build industry, our team is well-versed in finding the ever-elusive sweeat spot between audience and message that delivers true business results. We don't mean impressions like most agencies that work with a restaurant one day and then try to understand design/build the next. No, we mean real impact to the bottom line.
—
2021 Facebook & Instagram Ads Pricing
Beginner
Retargeting ads with custom creative/images, with custom copy/text to help drive your customers down the sales funnel. Ad spend paid directly to Facebook. Pixel installation included for Squarespace websites.
Price: $300/month plus ad spend, paid directly to ad spend platform (recommended $150-$350/month).
Intermediate
Up to 8 audience variations, custom creative, custom copy/text. Plus, retarget website visitors to help drive your customers down the sales funnel. Pixel installation included for Squarespace websites.
Must have your own photos or videos for this plan.
Price: $550/month plus ad spend, paid directly to ad spend platform (recommended $550-$1,200/month).
Advanced
Unlimited audience variations, custom creative & copy/text. Plus, retarget website visitors to help drive your customers down the sales funnel. Pixel installation included for Squarespace websites.
Price: $650/month plus ad spend, paid directly to ad spend platform (recommended $550-$2,500/month).
Add a full day of video & photography to improve the quality and results of your ads for $6,000 (pay upfront or monthly). You have full rights to photos to use as needed (on website, other, etc.)
the ultimate leave-behind tool
Print + Digital Brochures.
Competition is fierce and only getting fiercer in the landscape construction industry. While delivering a great sales presentation is certainly critical to landing the right projects, the final decision is most often made long after you leave the kitchen table. As the average project size and value has skyrocketed over the last 10 years, so must the tools professionals use to market and close services. Leave behind a high-quality sales brochure to set yourself apart from the competition. More magazine than tri-fold, the Co-Op Program brochures are show-stopping and effective.
—
2021 Sales Brochure Pricing
Beginner
Price: $2,500
Templated bi-fold with stock photos or your own.
500 copies of a 4 page 9x9 brochure with a limited-photo design.
Intermediate
Price: $3,700
For those with professional pictures.
500 copies of a 12 page 9x9 brochure using your photos.
Don't have your own beautiful, hi-res pictures? Add photography for $4,000.
Advanced
Price: $4,700
For those with professional pictures.
500 copies of a 12 page 9x12 brochure with pocket folders, using your photos.
Don't have your own beautiful, hi-res pictures? Add photography for $4,000.
CAPture the craftsmanship
Videography.
Showing off your expertise, craftsmanship, and design and installation processes in a professional manner is key to converting leads into customers. Showcasing your work, both in progress and in its final state, is critical for showing potential customers what you can do for them. Thing is, how to showcase what you do best takes industry experience, something that HALSTEAD has more than any other marketing agency.
Depending on your business-type, your story, your budget, and your company’s goals, we will work with you to decide what content you need captured, what story and message you need to convey, and, of course, what mediums you should do that through.
—
2021 Videography Pricing
Beginner
Price: $4,000
Half-day video shoot, interviews, & drone footage.
Two professional 60-second videos.
Take 20% off when combining with at least one other service.
Intermediate
Price: $6,500
Full-day video shoot, interviews, & drone footage.
Four professional 60-second videos.
Take 20% off when combining with at least one other service.
Advanced
Price: $8,000
Full-Day video shoot, interviews, & drone footage.
Four professional 60-second videos, one brand highlight video and two 30 second videos.
Take 20% off when combining with at least one other service.
considering?
The first step: Schedule a call.
On this first call, lets talk about:
✓ Your company - goals, past, you.
✓ Program offerings.
✓ Our recommended services for you.
✓ Our simplified design, implementation, & onboarding process.
✓ Payment structure, including Unilock co-op.
✓ Answer your questions.
