C & S LAWN SERVICE AND LANDSCAPE, OHIO
Successful landscape design and build company leverages SEO, Google Ads, and advanced analytics to boost online visibility and streamline lead generation.
DIGITAL DOMINANCE IN LANDSCAPE DESIGN
The System Overview
C&S chose HALSTEAD to bolster its digital visibility and improve lead generation. The initiative included a focused search engine optimization (SEO) strategy rooted in carefully selected keywords that targeted the landscaping company's market demographic, paired with strategic Google Ads campaigns. This comprehensive approach resulted in a significant increase in online exposure, with 90% of their keywords climbing to the first page of Google search results. These efforts, complemented by lead tracking and analytics tools, provided C&S with actionable insights, culminating in a substantial rise in keyword ranking and new leads.
Search Engine Optimization
Embarking on an SEO campaign in February 2023, C&S initially had no keyword combinations on the first page of Google. Fast forward to March 2024, and the picture is dramatically different. Thanks to HALSTEAD’s meticulously planned and executed SEO strategy, the firm now has a significant online presence, with 93% of its targeted keyword combinations on the first page of Google results. Out of the 76 keyword combinations we targeted, 71 now appear on Google's coveted first page or search results. Landscape design Bath Township, OH are important keywords in their service area, helping them reach their target audience.
Google Ads
The Google Ads campaigns were launched in February 2023 and have delivered impressive results, with the landscape design and build ads achieving over 1,000 clicks and reaching over 17,000 people, with a solid average conversion rate of 5.99%. These metrics underscore the effectiveness of the targeted ad strategy in attracting a wide audience and driving meaningful engagement with potential clients.
Lead Tracking & Analytics
From February 2023, the lead tracking and analytics dashboard was instrumental in quantifying the firm's growth and documented a total of nearly 1,000 leads. The top sources of these leads were Google organic searches as a direct result of SEO efforts and Google Ads. This multifaceted approach widened C&S's reach and refined its targeting, as evidenced by the 6,319 website impressions recorded since the strategy's inception. These figures underscore the success of HALSTEAD’s digital campaigns and the value of detailed analytics in strategy refinement and lead optimization.
CAMPAIGN HIGHLIGHTS
Sculpting a Digital Blueprint for Enhanced Visibility and Lead Conversion
Leveraging a strategic combination of high-impact SEO, precisely targeted Google Ads, and in-depth lead tracking analytics, C&S has seen a dramatic transformation in its online engagement and lead generation efforts. HALSTEAD's targeted approach has propelled C&S's search engine rankings, capturing significant market attention and directing a surge of qualified leads to their business, marking a clear increase in their digital footprint and client acquisition.
See how HALSTEAD helped Pine Ridge Landscaping turn around its marketing efforts.
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“Always good, open communication with quality results. They have a good knowledge of our specific industry which makes communication that much more accurate.”
— Gairad DeCastro, Premier Gunite Pools
“Working with [HALSTEAD] has been a pleasure. They are attentive to our marketing wishes and act quickly to get the job done. We are very happy to have formed a relationship with Halstead Media.”
— Jenn Dewender, Manzers Landscaping
“Excellent service and quality! Would highly recommend!”
— Sam Gembel, Atlas Outdoor