Case Study: Watson Supply of Pennsylvania Gets a New Website
Based out of Harrisburg, PA, Watson Supply offers a large supply of building materials, masonry selections, and supplies. Watson has indoor and outdoor showrooms - which attract landscape contractors and homeowners.
Watson’s previous website attracted homeowners in the overall layout, messaging and style. Watson however built, over time, a large following of contractors and provided ongoing education to them. This previous website didn’t communicate their commitment to helping their contractors.
How We Helped
Halstead Media built a new website that maintained a couple of elements from Watson’s previous look and feel, including of course the Watson logo and some elegant finishes such as one of the fonts - to continue to resonate with homeowners.
The new website however displays information in a whole new way:
The Homepage offers content (images and text) that appeals to both homeowners and contractors, while the rest of the website offers information mostly to contractors with sections in Education, About, as well as a dedicated password protected pricing section.
Homeowners are redirected to the homeowner page via the menu as well as on the bottom of the contractor pages (in case they arrive on a contractor page accidently).
An integrated Unilock products section features direct, automatic updates of Unilock products by pulling product info directly from the Unilock website, therefore removing the need to constantly update product info.