Posts tagged Google Adwords
Case Study: Google Ads for a Landscape Lighting Company

For this outdoor lighting company, we researched high volume, low cost keywords that are correlated to the their lighting services that are also representative of the end of the sales journey, meaning not research-like keywords, but rather ready to buy keywords. For each keyword, we created a group of ads to test out which one would work best. In the Google ad world, this approach is called Single Keyword Ad Groups (SKAGS). And then we built or used existing landing pages that are optimized for the keyword that is in the ad - all translating to lower cost click and higher performing ads.

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Case Study: Google Ads for Landscape Company in the Midwest

Speaking of conversions - the purpose of these ads, over the six month period, this company received 66 “conversions.” In non-technical terms, this includes people who submitted a form on the website and also click on the telephone number to call in the mobile-only ads. It does NOT include people that called the website after reaching the website as a result of the ads. Most design/build companies we speak with have about 2-3x as many phone calls as they form submissions (often much more).

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Creating a Successful AdWords Retargeting Campaign

Retargeting, also known as remarketing, refers to a type of online advertising which targets the people who have visited your website but haven’t made a purchase, signed up for a free trial or completed any other ‘conversions’. This group is known as ‘bounced traffic’ and consists of approximately 98% of a website’s total traffic. Retargeting campaigns anonymously follow these users to other sites and advertise your brand to them again, ensuring that you maintain their awareness and encouraging them to revisit your website and become a customer.

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Google AdWords Tips for Beginners

Google AdWords is used by countless businesses to attract new customers, grow their online sales and build a loyal fanbase. This feature lets potential customers see your ad the very moment that they are searching the web for the goods or services that you offer, ensuring that you reach people who need your product - and are therefore more likely to buy it.

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Changes to Adwords & How You Can Take Advantage of Them

Now at the top of pay-per-click advertising, Google AdWords has been undergoing a lot of changes throughout the past couple of years. Specifically, the media marketing giant made some alterations not just to their site layout, but to advertising capabilities. These are the ones that could help your business the most. We’re going to lay out the three big ones for you, and show you how these changes benefit your landscape design/build, architecture, or other type of home improvement company.

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5 Top Mistakes That Contractors Make with Google Ads (PPC)

Lets get something straight: PPC (pay-per-click) advertising is hard. Creating a strategy, implementing it, and getting results seems impossible the first several times you give it a shot. There are hundreds (thousands actually) of settings and combinations to try. If you're getting it wrong (not getting any results) then it's likely that you haven't yet figured out how to work the options. So if you're one of many that has turned to Google AdWords (PPC) for lead generation, then here's a few tips for the road ahead.

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