Posts tagged Home Builders & Remodelers
Case Study: New Portfolio Driven Website for PA Interior Design and Landscape Company

Using Blackwood Group's inspiration website, Halstead created a highly image driven website. The new look placed each project into a separate case study - into what developed to be a true, high-end elegant digital portfolio. The projects are all accessible via the homepage - but city as well as by category. Awards and about the company are accessible via the menu.

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Episode 11: Is Home Advisor Stealing Your SEO?

Many contractors we speak with want to hate on HomeAdvisor. Don't hate on them! They saw an opportunity and took it! The problem is what exactly are they doing when you pay them for leads. In this video, Corey dives into your own website's SEO impact when you use a lead generation service such as HomeAdvisor (or even others like Thumbtack, Angie's List.)

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HalsteadTVEp8: Stop doing what you're not great at!

Have you ever met anyone who was amazing at everything? Someone who could paint like a pro, prepare architectural drawings, cut pavers, install pavers, run a training workshop, design a brochure, photograph the best angles of a project, write hundreds of words on a specific topic, run social media campaigns, manage a calendar, run interviews, prepare taxes...? I think you're getting the point here. You can't be great everything. It's impossible. But yet you might be doing (almost) everything. What would happen if you delegated what you suck at and did more of what you're amazing at? How would that impact your design/build business?

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HalsteadTVEp7: The Disconnect between what the customer saw in the magazine vs what you installed

Mrs. Jones saw a Unilock .. or a Techo .. or some kind of natural stone outdoor living pic in a magazine or catalogue. You (Mr. Landscape Designer, Landscaper, or Landscape Architect - whatever it is you call yourself) promised her she was getting that. It's the same patio - same materials. Same paver patterns. Pretty much the same size. You might even have the similar planting and fence installed. Yet, she's not quite thrilled. Something is missing. Maybe she's telling you that "it's close - you did a good job," or maybe she's hiding it and you're left wondering "is she happy?" Why did this happen? Why isn't she in love with this new outdoor space? After several weeks (or months) of design and landscape construction - what's the missing piece? DESIGN! Interior design is the missing piece to every beautiful home design and remodel - why would you leave it out for the exteriors?

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Angie's List: What You Need To Know

Since service review websites like Yelp and Amazon have developed a large consumer base by offering their basic services for free, Angie’s List has had to up the ante by promising in March that it would join its competitors in the realm of free basic reviews. On July 1, 2016 Angie’s List came through on that promise. While this development gives clear advantages to homeowners, will business owners reap the same benefits? Here is what you need to know. 

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Google Home Services Ads: Right for your company?

While websites such as Thumbtack.com and homeadvisor.com have been known to work for connecting consumers and services, the high volume of inquiries versus low close rate has many of our clients wondering if there is a better option. With its beta release in the summer of 2015, Google Home Services hopes to provide a streamlined platform for business/consumer interfacing. We're here to give you the scoop on this platform, still in the early stages of its development.

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Home Remodelers: Free Yourself from the HomeAdvisor, Angie's List Trap

Home services lead referral websites such as Angie's List, Home Advisor, Yelp, and now, Amazon Home Services, have become the unfortunate norm in contractor "marketing" today.  Turn on the service and the inexpensive leads come flooding in right to your iPhone. Trust me, I understand. I remember receiving leads from HomeAdvisor— called ServiceMagic.com back then—while I was in a sales/project management role. And once the service was turned on, my calendar would almost instantly book up with late evening appointments with homeowners that were less than ready to buy. That is if the meeting even took place. 

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Word of Mouth Referrals Don’t Work Like They Used To

Let's be honest. The world has changed a lot from the days when relying solely on word of mouth referrals was a safe strategy for home remodelers, landscaping companies, and other home improvement contractors. That’s not to say that referrals aren't still the most qualified leads to get. But today, when a customer gets a referral from a coworker, they don't simply pick up the phone and schedule a time for you to come out and provide an estimate. No, no. They thank Susie for the recommendation and then they go online to learn more—a lot more. 

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Squarespace or Wordpress?: Home Contractor's Guide to the Best Website Platform

Spoiler alert: Squarespace wins, hands down. There is a ton of misinformation out there about website design building sites - including platforms like Wordpress. So to help get our home improvement contractors up to speed on what is best for them in terms of design, responsiveness, style options, seo friendliness, and more, we are breaking down the difference between Wordpress and Squarespace.

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5 Step Plan to Dominating Local Online Search

If you're feeling the heat of new competitors (or suddenly more popular older ones), then it may be time for you to take your strategy online. Maintaining a healthy revenue today in a home improvement business often means dominating the digital world. So how exactly do you do this? Here is your five step plan to making sure you get the attention you need from the customers you want in your local area.

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The SEO Game Plan for Landscapers and Home Builders [Infographic]

Thinking back to decades ago, when a storefront business needed more foot traffic, they looked to traditional advertising to increase awareness of their store. The store owners would make sure they are trying to bring in the right buyers and advertise to them in place those buyers would be in and use advertising material that would grab their attention. Well, today's online marketing is not much different. 

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When is Google Ads Right For Your Company?

A lot of people who work in landscaping and homebuilding often wonder what is the right way to approach marketing online. A "throw the book at it" approach, which can often end up being very expensive. On the other side, some don't see any point to online marketing at all, which is also a big mistake. Used properly, online marketing, including PPC marketing, can be very handy for a landscaping business. In conjunction with proper content marketing, Google AdWords can find customers for you when they need you the most.

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What is SEO Today? [infographic]

SEO isn't mysterious; it's not witchcraft. There is a formula that works and factors that don't. What makes SEO complex is that the formula includes hundreds of variables. In our previous blog post, we mentioned that Google's algorithm includes 200+ factors. Some are foundational (such as high-quality content) which will severely impact your rankings and some are complementing (like image descriptions). And since there are so many SEO factors, it's easy to lose track of what is still relevant and what's not. We believe (and hope) this is the reason for using outdate SEO tactics. To check your knowledge (or quiz your SEO person), check out this incredible infographic on what SEO used to be versus what it is now.

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4 SEO Tips For Your Home Construction Website

We here at Halstead Media are obsessed with understanding how today's SEO works. We say today because SEO techniques change almost everyday; its a constant flow of change. And with Google's 200+ ranking factors (source: Google) in their algorithm to rank web pages, we keep busy with our obsession of SEO learning. Equally as obsessed, are home remodeling and landscaping business owners in getting more revenue, more leads, and more traffic. There is nothing that drives that more than first page (top of page) ranking in search results for keywords relevant to your services. If you're looking for ways to boost your rankings, we have a million ideas, but here are a few to get you started.

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5 Things Home Improvement Contractors Need To Know About Google AdWords

As the beginning of the next season gets closer, outdoor living professionals put their marketing efforts in overdrive. Rightfully so, this is prime-time pickings. Successful landscaping, pool-builders, and really any home improvement professional that is dependent on good weather looks to (and can) book up a good portion of the season by the end of March. And if you have all the right things (content/blogging, social media presences, good photography of past work) in place, its possible. For those struggling to get the right boost in enough jobs, Google AdWords can be a good additional to your overall marketing approach - but before you jump in, make sure you know the tool inside-out. 

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What Social Media Platform Should Your Home Improvement Company use?

Remember when Facebook was the hot platform in which every home services business needed to be on? When companies used it as the best free way to market to their potential customers? Well, things have changed. What is still very true is that whether you're company is in the interior or exterior home remodeling business, you need to be connecting with your potential, current, and previous customers on a social media platform.

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Case Study: Website Redesign, SEO, & Content Marketing for a Home Remodeling/Landscaping Company in PA

Blackwood & Associates, based out of Canonsburg, PA, contacted Halstead Media with two goals in mind: to transform their website style and to increase the company's revenue.

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How do you stack up against your competition [infographic]?

The 2016 Houzz report on the state of the industry is out and we couldn't be more excited about the info and based on the content - majority of general contractors, home remodelers, builders, and landscapers feel the same. 

2015 proved to be another year of growth for the industry - year over year as well as compared to the pre-recession times. 

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Are You Investing Enough on Customers & Employees?

Home remodelers, landscapers, and every home improvement business that deals with appointments and work in the field will say that the most challenging parts of running their business include employees and customers. In other words: people. Hands down, regardless of if its formal surveys or passing conversations, these are the most common two biggest headaches in our industry.

On the flip side, the biggest money and time investments by these same business owners include machinery, materials, and actual time on labor by business owners.

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