Sometimes running a business feels like a rollercoaster. Challenges can have that stomach-dropping sensation as you quickly begin your descent into the unknown. But consistent marketing efforts help create stability over time, and the challenges that once felt like gut-wrenching moments when you questioned your choice of career, and maybe even your sanity, become more like little bumps that quickly even out.

If it has been a few years since you updated your website, it’s time to take action now. Your website is at the forefront of your business, where potential clients form their first impressions. In this fiercely competitive online arena, ensuring your website not only looks great but also functions seamlessly and provides an exceptional user experience is non-negotiable. Let’s explore six common signs that your lawn, landscape, or outdoor living business website needs to be updated.

Imagine if your lawn, landscape, and outdoor living business could instantly stand out from the competition. Picture having a customer list filled with affluent homeowners who appreciate the finer things in life. Envision your projects being nothing short of breathtaking outdoor paradises that belong on the cover of a prestigious magazine. In today's digital age, where first impressions are often formed online, your brand is the key to ensuring your business thrives in the industry.

Did you know nearly 70% of consumers prefer to message a business on social media? It's their go-to way to connect with companies, and this trend is transforming social media into a vital customer service channel. In today's fast-paced digital landscape, businesses, including those in the lawn, landscape, and outdoor living industry, are constantly searching for innovative ways to meet and exceed customer expectations.

Gone are the days when the roar of gas-powered equipment was synonymous with lawn maintenance. Today, many businesses in the lawn and landscape industry are moving toward a quieter, cleaner future—and using marketing strategically to build credibility and trust with homeowners and property managers. As municipalities across the globe grapple with environmental concerns and the need for stricter regulations, industry businesses face new challenges and opportunities that even marketing plays a role in.

Making the most of your Facebook business page means taking a strategic approach to maximize visibility. Leading lawn, landscape, and outdoor living firms produce engaging content, and have optimized Facebook pages that are set up correctly and thoroughly to reach their target audiences.

Leading lawn, landscape, and outdoor living firms use email marketing for various purposes, including building relationships, nurturing leads, keeping your brand top-of-mind, and promoting content and services. When you create purposeful content that provides value to your recipients, there’s no question whether you should include email marketing within your strategy.

Nearly 90% of consumers read online reviews to determine the quality of a local business before contacting them. Your green industry business may have a fantastic website with helpful content, the right calls to action, and a stunning digital portfolio of your outdoor living projects. Still, if your reviews aren’t good, you’ll lose. 

There’s never a convenient time for a business slump, but it inevitably happens. When it does, many landscape contractors scramble to find a quick win. While quick solutions may work in the short term, inbound marketing is a long-term solution that will create stability in your business and create a consistent flow of traffic, leads, customers, and potential recruits.

In the high-end landscape industry, whichever company does the best job educating the prospect of the value they’ll bring to the project is the one that wins the bid, regardless of price. Being at the top of your content game is critical.

Standing out from the competition and selling more pools requires an effective and scalable digital marketing strategy that encourages potential customers to set their hearts on a custom pool built by your firm in their backyards—but how is that achieved?

Value-driven original content is key to moving your target customer through the buying process, and the reason leading landscape companies invest in producing quality content regularly. But what is content marketing, and why are so many companies across all industries using it?

One of the biggest challenges that landscape industry pros face with social media is creating engaging content that also converts. Properly managed social media accounts both engage customers and help keep a business top of mind, drive traffic to its website, and spread the company’s word to their target audience.

Building product manufacturers in the landscape and outdoor living industry face specific challenges when it comes to content marketing. In this jam-packed field guide, we take you behind the scenes of the exact framework that empowers our clients to produce industry-specific content at scale.

Leading landscape firms—both those with commercial and residential focuses—prioritize professional photo shoots every year because they experience firsthand the incredible positive impact it makes on their business. Our team pulled together this 101 to address some of the common concerns we hear from landscape professionals.

If done right, social recruiting is one of landscape and pool contractors' most effective recruiting strategies. This comprehensive guide covers everything you need to know about recruiting on social media platforms, including which platforms work best.

Many landscape contractors, understandably, think of social media advertising as only posting on social platforms. But social media is the landscape professional’s tool to better employees and better leads.

Are you all too familiar with hosting or participating in a landscape or pool industry trade event that comes and goes, and is promptly forgotten? Whether you’re a manufacturer participating in a B2B trade show, or a contractor doing a B2C home show, these tips will make things go a lot further for you in terms of ROI. The answer lies in using social media. Social media is one of the best ways to promote your event beforehand and capitalize on it afterward.

Old-school contractor marketing was largely limited to display ads in regionally focused, industry-specific magazines, and setting up booths at a home show or two. These marketing methods are referred to as “outbound marketing.” They still have their place in the world, but are often compared to “yelling” at prospects and hoping they’ll listen. Sometimes they do, but it’s more effective to gear your strategy more toward inbound marketing and effective content marketing.

Based out of Avon, CT, Starr Contracting offers high-end landscape architecture and installation services. Starr was in the market for an extremely high-end website that communicated their high-end work to homeowners looking for medium-complex projects. Starr wanted a website that was clean and simple - and stood out against competitors.