When you partner with a marketing agency, they become an extension of your existing team. The right marketing agency will make it so you can focus on what you do best. Here’s a lesson learned for when a partnership can work well—or fall apart.

If your design/build or landscaping company seems to be struggling as of late with handling communications with existing and potential customers, you may have been advised to invest in a CRM tool or system that will help you streamline the customer relations management process.

There's nothing quite like a beautiful flyover of a clean, gorgeous swimming pool and glistening waterfalls set against the earthy colors of a paver patio and lush landscaping. It’s a special view—often made available on Instagram or on your website—that very few would be able to see firsthand (unless they were a pilot).

As a leading website providing remodeling and home-improvement ideas and inspiration, Houzz quickly jumped to the top of the remodeling industry’s radar. But does spending advertising budget on Houzz’s Pro+ program reap the benefits that it boasts for construction contractors, building product manufacturers and dealers, and designers?

Do landscape design/build companies really benefit from using the popular home services marketplace Angie’s List? The website is popular with some consumers who view it as an easy search solution for finding landscape contractors, and some contractors think they can establish a legitimate presence for those homeowners simply by having a listing.

Websites are now where prospects of your design/build business are likely to start. To seek out where they can find a pro for their particular project, to find out what kind of business you run and services you provide, and to decide whether to reach out and get more information from you. Make yours better with these 7 tips.

It’s time to separate SEO fact from SEO fiction and highlight 15 of the biggest myths that still seem to find their way into modern strategies for search engine optimization in the construction industry.

The foundations of the marketing plan aren’t changing—strategy and brand still set the stage. And as the industry becomes evermore competitive—evermore cutthroat—and as the communications landscape is constantly transformed by technology, managing and promoting your brand only becomes more crucial to building consumer connections.

Your website is a multi-faceted marketing tool that really only reaches full potential when it becomes an effective online hub for driving revenue. It’s the central touch point to all others—it’s where most of your prospects ultimately land, regardless of how they first contact you, and increasingly, that first contact is not made while sitting in a chair, browsing on a desktop computer.

Your website is far from the only asset that benefits from compelling content. Not surprisingly in 2020 and beyond, content is, and will be continue to be, king across all initiatives when it comes to marketing pool builders, landscape designb/builds, and kitchen and bath remodelers.

Project case studies present a serious opportunity to let prospects take a deeper dive into your portfolio, to experience the dramatic transformation of successful projects as they unfold—from concept to completion. They’re an invaluable tool for conveying powerful narratives, not only about your most stunning work but about the distinctive nuances of your value proposition and brand.

Past experiences with search engine optimization professionals may have soured many owners and leadership on the whole concept, but that doesn’t change the importance of organic search and paid search (pay per click or PPC) strategies working in tandem.

Not unlike search, social media marketing for design/builds can effectively be broken down into two categories—paid and organic. Depending on the platform, both are worthwhile to include in your budget, but the tactics deployed on each vary greatly based on expected goals.

It’s well-established that the most convincing source of marketing information has always been endorsements from your satisfied customers. That’s been true from the dawn of commerce, and it’s just as true in the digital age.

Holding the attention of your prospects and reliably capturing leads requires a level of responsiveness that’s just not possible without automation. After all, running a leading design/build firm doesn’t exactly leave for a lot of free time.

Of course, the intent is to empower your sales team by giving them the resources to do their job. It’s incredible how many sales organizations put so much effort into setting goals and incentivizing their sales force, then torpedo the entire effort by not providing the resources they need.

Because marketing is a combination of art, data, science, and human emotion, there are a lot of gray areas—that’s the deal.

You need leads for your remodeling or design/build firm, and that’s one reason you’ve looked into investing in SEO. That’s a smart move—but how you go about it, who you partner up with to help you, will matter in terms of the quality of your leads and how bogged down your growing firm gets with smaller, perhaps less desirable jobs.

As a remodeling/construction firm, Your work is your best advertising. If you're among the many design/build professionals who take pride in their work and want to increase awareness of your business, this article is for you. Here, we cover four tips for getting your projects to the pages of magazines and design websites.

If you're getting it wrong (not getting the leads you’d like) then it's likely that you haven't yet figured out how to work the options. So if you're one of many that has turned to Google Ads for home remodeling leads, then here's a few tips for the road ahead.