Efficient communication is crucial to a growing landscape industry business. Many landscapers rely on phone calls and text messages, a habit that often leads to chaos, lost information, and out-of-sync teams.

While artificial intelligence has been a hot topic since OpenAI’s late 2022 release of their generative AI-powered chatbot called ChatGPT, you’ve likely encountered AI for longer than you realize. But what does this mean for the green industry?

Competition in the green industry market is fierce, and choosing the right marketing strategy can mean the difference between experiencing flourishing success and slowly withering away.  Working with an agency specializing in the lawn, landscape, and outdoor living industry sets your business ahead of the competition.  

In the lawn, landscape, and outdoor living world, where impeccable aesthetics and customer demands intertwine, strategically allocating your marketing budget is crucial to propelling your highly successful business toward even more significant growth and brand recognition. Marketing is an investment that builds upon its success over time.

Leading lawn, landscape, and outdoor living firms use email marketing for various purposes, including building relationships, nurturing leads, keeping your brand top-of-mind, and promoting content and services. When you create purposeful content that provides value to your recipients, there’s no question whether you should include email marketing within your strategy.

At the end of the snow season, it’s time to evaluate overall performance and create a strategy for the following winter. Top commercial snow contractors don’t wait until August or later to start this process. The more time you have to prepare and implement your strategy, the better results you’ll see.

If you’re only attracting smaller-scale projects or large volumes of time-consuming consultations with unqualified prospects, look closely at your website analytics to see if your business website is really working for you. 

Leading lawn, landscape, and outdoor living firms use case studies as a sales and marketing tool to help generate leads. Showing prospects how your services and work have helped others achieve their goals is impactful.

Successful outdoor living businesses that consistently land $150K+ projects don’t do so by chance. To make the efforts as worthwhile and efficient as possible, these top companies rely on effective marketing systems with laser-focused targeting.

Change isn’t always easy, but it’s a necessary part of growth. If you have business tasks and processes that are not contributing to your company's success, you may be holding on to bad habits that aren’t serving you anymore, especially regarding your team. 

With an uncertain economic future and a threatening recession ahead, consumer spending habits change, and many lawn, landscape, and outdoor living businesses hunker down and make massive budget cuts in an attempt to survive the financial storm. Except, this effort of preservation becomes more harmful than beneficial.

Nearly 90% of consumers read online reviews to determine the quality of a local business before contacting them. Your green industry business may have a fantastic website with helpful content, the right calls to action, and a stunning digital portfolio of your outdoor living projects. Still, if your reviews aren’t good, you’ll lose. 

With the average buying cycle for landscape projects lasting almost 80 days, now is the time to strategize and start executing to ensure an efficient and profitable season ahead. Here are nine actionable ways that top landscapers prepare for the next busy season now and how you can too.

Successful landscape contractors and pool builders may have a digital sales brochure featured on their websites so they can share it with prospects, but it’s a small part of the website, not the entirety of it. Instead, these firms have invested in an effective content marketing strategy that transforms their websites into lead-generating machines.

While all successful landscape construction companies tend to have a blog, not all landscape construction companies with a blog are successful. You need an inbound marketing strategy for blogging to be an effective component of your marketing plan.

In the high-end landscape industry, whichever company does the best job educating the prospect of the value they’ll bring to the project is the one that wins the bid, regardless of price. Being at the top of your content game is critical.

More than any job position, the sales rep position has a notoriously high attrition rate. It’s time for the building product manufacturing industry to stop this cycle and start recruiting and retaining top-performing sales reps, but knowing where to start can be a daunting task.

If you are always scrambling to find work when cold weather arrives, you don’t have an effective marketing strategy and likely aren’t investing in one. Competing in the landscape industry means budgeting for marketing, even during slow seasons.

If your landscaping or pool building business is using generic text-based estimates while trying to close sales rather than interactive, digital sales proposals with visual appeal, you're leaving money on the table. With content overload in the digital world, your business needs exceptional sales proposals if you want to close more sales faster.

If you live in an area with snow, welcome to the slow-season cash flow slump. Many people think it’s an inevitable part of running a landscaping or pool building business, but is it? It’s possible to enjoy cash flow stability despite the weather when you’re strategic in marketing all year round.