How We Help Your Ad Campaigns Perform Better—By Optimizing Smarter
Google & Facebook Ads: How We Set Campaigns Up for Lasting Success
Hi H Client!
Behind every high-performing ad campaign is a well-trained algorithm. Google and Facebook use optimization events to learn what success looks like and then adjust delivery to go after more of it.
At Halstead, we take a strategy-first approach: setting strong signals from the start and making intentional, well-timed adjustments to support long-term performance. Here’s how that plays out in your campaigns:
What Are Optimization Events?
These are the actions we want the platform to prioritize:
Google Ads uses conversion actions like form fills or calls.
Facebook Ads focuses on ad delivery events like thank-you page visits.
Choosing the right optimization event gives the algorithm a clear target—and improves how effectively it can deliver results.
Why Timing Edits Matters
Once a campaign launches, platforms enter a learning phase—testing delivery strategies to find what works best. During this window, unnecessary edits can reset that learning and slow down results.
Here’s how we manage that process for you:
Google Ads
We avoid major changes mid-flight, like budget shifts or targeting overhauls, to maintain campaign momentum.
We streamline conversion actions so Google receives a strong, focused signal on what success looks like.
Facebook Ads
We bundle strategic edits to minimize disruption and avoid restarting the learning phase.
We aim to support Facebook’s ideal range of 40–50 conversions per week, which helps stabilize delivery and improve outcomes.
It’s Not About Doing Less—It’s About Doing What Works
Campaign optimization isn’t about constant tinkering—it’s precise, data-driven management that trains the algorithm to deliver better results over time.
Have questions about your campaign strategy? Your project manager is always here to talk through the “why” behind what we do.
Until Next Week,
Lauren Cullnan
Director of Client Happiness and Project Management
