Boosting visibility with CRM SYSTEMS, A NEW WEBSITE, AND SEO
Transforming Operations and Growth for Exscape Designs
For Exscape Designs, the journey began with aligning technology to business goals.
Halstead worked closely with the Exscape team to untangle the complexities of their CRM systems, focusing on HubSpot and its integration with Aspire via MindCloud. Initial onboarding was full of friction, but Halstead’s project managers took point, setting up collaborative meetings with HubSpot and MindCloud representatives, smoothing out support challenges, and ensuring a clean, effective system implementation.
With detailed client information, values, and market insights in hand, Halstead not only delivered a functional CRM setup but built a foundation for better client tracking, marketing automation, and long-term growth.
Visit the Exscape Website | ➔
A Unified Marketing and Website Strategy
Halstead’s work didn’t stop at the backend. The team developed a comprehensive marketing plan for 2025, combining budget strategy, campaign theming, and audience targeting. They also tackled Exscape’s web presence, rewriting and redesigning the website on HubSpot’s powerful CMS. Using HubSpot’s flexible, modular design system, the Halstead team created a visual experience centered on storytelling and connection.
Key pages like "Portfolio" and "Our Proven Process" use parallax scrolls, immersive visuals, and subtle animations to keep visitors engaged while maintaining lightning-fast performance. Every section of the site integrates conversion-friendly features like clear CTAs and sticky navigation, ensuring users can easily schedule consultations and follow Exscape’s carefully structured process.
THE POWER OF STORYBRAND
Bringing the Brand Voice to Life
Crafting the right message for Exscape’s two distinct audiences—luxury residential homeowners and commercial property managers—required precision. Using the StoryBrand framework, Halstead’s copywriters designed emotionally resonant, transformation-focused language across 25+ pages, helping prospects envision spaces that support connection, success, and relaxation.
Messaging was carefully segmented for each audience, balancing luxury, approachability, and authority, while building trust with testimonials, guarantees, and process transparency.
Every service page followed a streamlined, three-step customer journey, making it easy for users to understand how to engage.
Search Engine Optimization & SEO WINS
Elevating Visibility Through Strategic SEO
Before Halstead’s involvement, Exscape’s SEO performance was underwhelming: only 30 out of 169 target keywords were ranking, and just five appeared in the top three Google results. Through deep research, a refined sitemap, and StoryBrand-driven, SEO-optimized copy, Halstead lifted Exscape’s rankings dramatically.
As of June 2025, 156 of 169 keywords are ranking, with 113 in the top 10 and 59 in the top 3—an impressive leap that positions Exscape as a leading outdoor living expert in Northeast Ohio. Plans are underway to expand into additional high-value keywords and service areas, driving even more qualified organic traffic.
113
Keywords in the Top 10 in Google search results
59
Keywords in the Top 3 in Google search results
156
of 169 Keywords are ranking
IMPACTFUL GOOGLE AND FACEBOOK ADS
Driving Leads Through Paid Media
Halstead launched Google Ads campaigns for both design/build and maintenance services. CPCs steadily dropped over time: from over $18 at launch in January to just $3.34 for design/build and $2.82 for maintenance by April. These efficiencies mean more leads and better ROI.
Facebook ads followed suit, delivering over 767 clicks at just $0.37 each and generating twice as many calls in April as in March. With warm audiences and targeted creative, Halstead’s paid media approach keeps Exscape top-of-mind and continually fills the sales pipeline.
The Outcome: A Connected, Growth-Ready Business
Integrated Digital Ecosystem
Exscape Designs now runs on a fully connected system—HubSpot, Aspire, SEO, paid media, and more—driving leads, visibility, and growth.
Premium Yet Approachable Brand
The brand now strikes the perfect balance between high-end appeal and approachability, guiding clients smoothly from first touch to consultation.
Data-Driven Growth Strategy
With real-time feedback loops and performance monitoring, Exscape can confidently scale and fine-tune its strategy.
Client-Centered Success
Backed by smart systems and strategic alignment, Exscape delivers on its promise to create outdoor spaces that inspire connection and beauty.
CASE STUDIES
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