5 Ways to Get More Clients for Your Landscape Architecture Company

Architect marketing should always include lead generation strategy. Not all lead generation is equal - websites for architects must attract the right, qualified leads that help reduce costs and increase revenue later on.

Architectural firms have a unique business in terms of prospecting and closing. The sales cycles are very long and projects are less about quantity and more about quality. The more qualified the leads, the more effective that the staff can be in sourcing more qualified leads and working on the high quality work. There is after all, a significant amount of money that goes into finding, meeting, researching, and bidding for projects. Your online presence is a critical tool in helping to drive those lead sourcing costs down. Most importantly, this digital presence is a critical tool in driving more leads - that are qualified. 

We had a tough time narrowing down the top reasons that would work best for architecture marketing, but we know these are the most lucrative, especially when combined together.

A must read: 3 reasons why inbound marketing for architects is a perfect fit

1. BLOGS

Content drives traffic. It's a fact. B2C Companies that blog get 88% more leads than companies that don't blog (read more about that here).  There is no doubt that if you aren't blogging, you are absolutely limiting how much traffic - and leads - you are generating to your site. How much is enough? Depends on the results you want and your current state. If you are new, you should be blogging multiples time week if you want aggressive results. There are other scenarios - and it all depends on your goals. In summary, websites for architects must have a frequently updated blog.

2. INTERNAL AND EXTERNAL LINKS

Links from your site to others and vice versa shows a community kind of effect for Google. It says you respect other businesses and that you are respected by others. Not all links are made equal - you want to be connected to those with authority (those that have links on their site, long standing business, frequently updated, etc.). HubSpot, a marketing automation software, can help determine what internal and external links you have today and how helpful - or negatively impactful they are. 

3. FACEBOOK, TWITTER, HOUZZ, & PINTEREST

There are quite a few social media platforms out there to help drive the right kind of leads to your website - in different ways. All of the platforms, but especially Facebook and Twitter (with a $0 budget) can be helpful in getting referrals from your previous clients by sharing relevant content (e.g. reading material on how to design newly constructed spaces). Adding an advertising budget to Facebook (since about only 1% of your followers are fed your posts) can help reach new followers - new prospects. Houzz and Pinterest are best for visuals and your industry is all visual. Sharing images of inspirational work or your previously completed work is powerful on Houzz and Pinterest. Plus, your target market spends a lot of time on these two platforms -so the right place and the right content will bring you more traffic-leads.

Related: What facebook can do for landscape architects

4. READING OFFERS

Gain credibility and trust through material longer and/or different than blog posts. Ebooks, templates, guides, and checklists are examples of material that prove your knowledge in your work - it helps prospects evaluate you. And it helps   with filtering out the perfect vs not-so-perfect leads. Those that don't find your reading material helpful or don't care will only reduce your appointment times and research in the future. 

5. FORMS ON YOUR SITE

So this part connects you to your lead. It brings them up a level from being a visitor to someone who is clearly interested. It allows you to know who they are (name, email, and other info you ask for in the forms). This solidifies the mutual connection between you and your now-lead (they read your content, looked at your work, and you know who they are). Like a handshake.