Case Study: SEO for a Landscape Design/Build Company in New York
When this Landscape Design and Build company came to us almost three years ago, we started our relationship with a brand new website that represented their brand better and their projects. But this case study isn’t about that website - because regardless of how beautiful a site is (or not), a new website, alone, doesn’t bring more website visitors. It’s like hosting a party and not sending invites. And this landscape company understood this approach, since they had previously tried other Search Engine Optimization companies, without success.
Around October 2016, we kicked off their Search Engine Optimization efforts. We began by identifying the most searched keywords in their service areas along with cities that had the best HHI (household income) and population combination. Weekly, professionally written articles targeting these keywords along with ongoing new local landing pages, and now high-quality backlinks, this landscape design/build company now has 45% of the keywords being tracked on the first page (first 10 spots). They began with only 5% of their tracked keywords on that page!
We use percentages in this case study since over time, we’ve added some keywords and cities, which as a result, has increased the total number of keywords from 149 to 207.
And of course, keyword rankings are great, but we know traffic matters even more. 500% increase in the month of October traffic in two years. And everyone knows in this industry, October isn’t exactly peak month, but we figure we used that as the indicator since that was the first month of SEO for this landscape design/build.