Posts tagged Landscape Contractors
Case Study: Google Ads for a Landscape Lighting Company

For this outdoor lighting company, we researched high volume, low cost keywords that are correlated to the their lighting services that are also representative of the end of the sales journey, meaning not research-like keywords, but rather ready to buy keywords. For each keyword, we created a group of ads to test out which one would work best. In the Google ad world, this approach is called Single Keyword Ad Groups (SKAGS). And then we built or used existing landing pages that are optimized for the keyword that is in the ad - all translating to lower cost click and higher performing ads.

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Case Study: Google Ads for Landscape Company in the Midwest

Speaking of conversions - the purpose of these ads, over the six month period, this company received 66 “conversions.” In non-technical terms, this includes people who submitted a form on the website and also click on the telephone number to call in the mobile-only ads. It does NOT include people that called the website after reaching the website as a result of the ads. Most design/build companies we speak with have about 2-3x as many phone calls as they form submissions (often much more).

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Case Study: A New Website For Avon, CT, Landscape Architect/Install Firm

Based out of Avon, CT, Starr Contracting offers high-end landscape architecture and installation services. Starr was in the market for an extremely high-end website that communicated their high-end work to homeowners looking for medium-complex projects. Starr wanted a website that was clean and simple - and stood out against competitors.

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Case Study: The New Website for a Landscape Architecture Franchise Company

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

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Case Study: Website Design for a Landscape Company in Vermont and Pennsylvania

Halstead Media transformed their previous website to a new, fresh, modern one that attracts to both Vermont Stone’s Vermont customers as well as the new Pittsburgh homeowners. The new website is mobile optimized, easy to navigate, and most importantly, helps homeowners clearly identify their service area.

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Case Study: SEO for a Landscape Design/Build Company in New York

Around October 2016, we kicked off their Search Engine Optimization efforts. We began by identifying the most searched keywords in their service areas along with cities that had the best HHI (household income) and population combination. Weekly, professionally written articles targeting these keywords along with ongoing new local landing pages, and now high-quality backlinks, this landscape design/build company now has 45% of the keywords being tracked on the first page (first 10 spots). They began with only 5% of their tracked keywords on that page! 

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Case Study: Website Design for a Design/Build Company in Aurora, Il

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

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Case Study: Northern Lights Landscaping in New Hampshire

After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.

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Concerns About The H-2B Visa: How The Landscape Industry Is Handling It

For the 2018 FY, the cap for the first half was met on December 15, 2017 and the cap for the second half was met on February 28, 2018. This is the earliest these caps have ever been reached by a significant number of days, demonstrating the high demand for seasonal laborers. Prior to 2016, workers who had previously been employed via the H-2B Visa were exempt from this cap, but when the federal budget bill recently expired, the cap exemption expired as well.

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Make Your Event Go Further With Social Media: Before, During, and After

So, your company is hosting or participating in a design-build event. You’ve selected the perfect time for such an endeavor; homeowners are out and about, looking for contractors just like you at their local fairs and home shows, or scoping out new design-build professionals to help fulfill their needs. Social media is one of the best ways to promote your event beforehand, populate it during, and capitalize on it after. We’ve laid out the schedule from beginning to end, highlighting which social media resources to incorporate throughout, as well as which work best for the design-build industry. Check it out.

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Episode 22: User Experience Driven Website Design

"User experience website design" sounds fancy, right? It's really not. It's part of every beautiful, functional website design. What are some basic elements? What exactly is user experience website design. Whether you're a manufacturer or a design/build, think about the story - beyond the "scroll down" message. Without further ado, scroll down and watch the video. Hahah

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Episode 20: Make your events go further with social media

Want your events to last longer? The power is in your hands. In this intro-to-the-topic video, we introduce spreading the wildfire event approach with widgets that encourage people to take photos, using branded items, and share them on their social media. The return? People are posting images of themselves, happy, with your brand. Magic. Watch for more and tell us how you've done it!

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Episode 19: Design software vs website design

Familiar with design software? If you are a high-end design/build, you most likely are very familiar with design software from your 3D designs! And if you're a manufacturer, maybe you've used design design software if you're in the marketing department. Regardless of how you've used it, design software and website design are VERY different things. You have graphic design in both but you have user experience in website design (some would argue that user experience is more important that graphic design). Website design includes designing for various platforms (mobile, ipad, desktop). Design software is a stable platform. When you're designing in something like a 3D design software, you're not concerned about button actions or how that plan will look on mobile. Watch for more.

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Episode 18: Looking beyond just location & demographics in Facebook targeting

Everyone knows that you can choose location, age, family, income - and other demographics when it comes to creating a Facebook audience for targeting your posts and dark ads. But what about interests and behaviors? Does every high income wife with children that is age 42 want a service you install or a product you sell?! NO!! So don't stop there. Make sure your Facebook audiences include interests and/or behaviors. Watch here for more:

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Episode 16: Stop with the wet pavers, landscapers!

Just stop it already with the wet pavers in your project pictures! A couple of summer rain drops on select pavers and natural stone - yes, that can be beautiful. But a hosed down paver patio or paver walkway? NO!!! Stop it. It's not stylish. It doesn't look good. Let them dry and then take your phone or camera out to snap a pic. 

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Episode 16: How do you get more referrals in the digital world?

No matter how much you're investing in advertising - online or offline, every business gets the best leads via referrals. There is no denying that. So how do you - as a landscape design/build company - get more referrals in the digital world? Anna shares her 5.5 ways to help you take some huge steps in growing your referrals - tomorrow.

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