Is Your Landscape Website Optimized?
Websites are really different today than they used to be.
Gone are the days of static, design it and forget it, brochure-style websites. The target market for landscape contractors is researching everything online and making decisions before taking with anyone. Driving traffic, leads, and customers online is the best way to grow any landscape construction business. Browse around on your current website and see if you notice any of these red flags.
1. Low Quality Photos and Graphics
The best way to decrease the selling impact of your completed projects is to share low quality photos on your landscape website. It could be your best project ever, but blurry only says one thing: lack of attention to details. It’s likely that this isn’t true of your work so don’t allow your website to suggest it!
2. Lack of Content
Being found online today is harder than ever. The best way to ensure your prospects are finding you is by posting regular, useful content to your blog and social media channels. Your website is the hub for the content your creating. Make sure to offer information that will help homeowners with their research and drive them through the sales process on your site.
3. Poorly Designed
Because no one calls a company to learn more about them anymore, contractor websites are very often making the first impression. Investing in an easy to use, attractive, well organized website is a must for any business owner. The majority of new business opportunity leads should be coming from your site. Don't mess that up by having a 1990's style presence.
4. Using Flash and Music
Playing music on your site is not only outdated, it’s rude. People may visit your site while at work or while others are around, they don’t need everyone to hear music they didn’t select. Best-case scenario, music encourages an extra speedy browsing experience with exiting the site as fast as possible as the ultimate goal.
5. Not Optimized for Mobile
Many first visits to your site are from a mobile phone or tablet. One of the first actions a visitor takes on a mobile site should be similar to those actions you’d want them to take on a desktop version (e.g. browse around, call). Requiring zooming in or limiting information isn’t acceptable. Search engines like Google are now penalizing websites for being non-mobile friendly.