Your website is far from the only asset that benefits from compelling content. Not surprisingly in 2020 and beyond, content is, and will be continue to be, king across all initiatives when it comes to marketing pool builders, landscape designb/builds, and kitchen and bath remodelers.

Project case studies present a serious opportunity to let prospects take a deeper dive into your portfolio, to experience the dramatic transformation of successful projects as they unfold—from concept to completion. They’re an invaluable tool for conveying powerful narratives, not only about your most stunning work but about the distinctive nuances of your value proposition and brand.

Past experiences with search engine optimization professionals may have soured many owners and leadership on the whole concept, but that doesn’t change the importance of organic search and paid search (pay per click or PPC) strategies working in tandem.

Not unlike search, social media marketing for design/builds can effectively be broken down into two categories—paid and organic. Depending on the platform, both are worthwhile to include in your budget, but the tactics deployed on each vary greatly based on expected goals.

It’s well-established that the most convincing source of marketing information has always been endorsements from your satisfied customers. That’s been true from the dawn of commerce, and it’s just as true in the digital age.

Holding the attention of your prospects and reliably capturing leads requires a level of responsiveness that’s just not possible without automation. After all, running a leading design/build firm doesn’t exactly leave for a lot of free time.

Of course, the intent is to empower your sales team by giving them the resources to do their job. It’s incredible how many sales organizations put so much effort into setting goals and incentivizing their sales force, then torpedo the entire effort by not providing the resources they need.

Because marketing is a combination of art, data, science, and human emotion, there are a lot of gray areas—that’s the deal.

You need leads for your remodeling or design/build firm, and that’s one reason you’ve looked into investing in SEO. That’s a smart move—but how you go about it, who you partner up with to help you, will matter in terms of the quality of your leads and how bogged down your growing firm gets with smaller, perhaps less desirable jobs.

As a remodeling/construction firm, Your work is your best advertising. If you're among the many design/build professionals who take pride in their work and want to increase awareness of your business, this article is for you. Here, we cover four tips for getting your projects to the pages of magazines and design websites.

If you're getting it wrong (not getting the leads you’d like) then it's likely that you haven't yet figured out how to work the options. So if you're one of many that has turned to Google Ads for home remodeling leads, then here's a few tips for the road ahead.

The historic time we are living through with the coronavirus (COVID-19) outbreak is a time for leadership, not panic in the landscape and design/build industries. And great leaders must work to understand the entire picture, the good and the bad. The challenges and the opportunities. Here, we dive into some time-tested strategies for coming through stronger than ever.

These are uncharted waters for all of us. No one knows exactly when this will pass and when we can all get back to business as usual. However, if we all stay positive and use this time to build our skills, our businesses, and our teams, we can emerge as smarter, stronger professionals. Here, we outline how the channels of the industry - manufacturers, dealers, and contractors -can work together.

The decisions you make right now for your landscape design/build business can mean the difference between a great 12 months ahead and staying flat. With the average consumer taking almost three months to make a decision, it’s a no-brainer to get started early.

Every design/build needs to maximize revenue and productivity in order to thrive and grow. Competition is steep and only getting steeper, and client expectations require staying ahead of technology for those firms looking to overdeliver. Online appointment scheduling helps streamline processes and improve client experience.

BPMs analyzing the high cost, challenging logistics, and staffing demands of constructing a show-stopping exhibit may have a hard time justifying a trade show presence at all in the digital age. Geotargeting helps squeeze additional ROI.

With the challenging spring weather over the last few years, fall has for some become more lucrative than spring. Hitting it hard for the last quarter is a huge opportunity to meet – or crush – those projections.

In today's world, the competition is too steep to be a run-of-the-mill design/build firm.

Looking to communicate to their B2B customer-base of design/build contractors, a leading hardscape producer commissioned HALSTEAD to visit the job site’s of contractors using their products. In each episode, we uncovered a topic that would create buzz and spark a conversation on social.

For this outdoor lighting company, we researched high volume, low cost keywords that are correlated to the their lighting services that are also representative of the end of the sales journey, meaning not research-like keywords, but rather ready to buy keywords. For each keyword, we created a group of ads to test out which one would work best. In the Google ad world, this approach is called Single Keyword Ad Groups (SKAGS). And then we built or used existing landing pages that are optimized for the keyword that is in the ad - all translating to lower cost click and higher performing ads.