Marketing Strategy That Grows the Right Kind of Business
You don’t need more projects— you need the right ones.
Our data-driven strategy process connects your goals, brand, and growth targets into one intelligent system built for the landscape and outdoor living industry.
Clarity. Confidence. Control. Your New Landscape Marketing Story Begins Here.
We hear this from leaders every week:
“Our marketing is active, but it’s not driving the kind of work we want.”
“We’ve grown, but our message hasn’t caught up.”
“We’re investing in marketing—yet results feel unpredictable.”
That’s not a marketing failure. It’s a strategy gap.
At Halstead Media, we specialize exclusively in landscape and outdoor living companies. Our marketing strategy framework creates the clarity and cohesion your business needs to scale with precision, consistency, and measurable ROI.
Stop Guessing. Build a Strategy That Connects Every Part of Your Business.
Where It Breaks Down
Marketing decisions are made in isolation from operations and sales
Data exists—but doesn’t tell a clear story about ROI
The team chases more leads instead of better-fit projects
What a Real Marketing Strategy Delivers
Every campaign dollar aligns with business capacity and revenue goals
Data becomes insight—your dashboard drives smarter decisions
Messaging attracts higher-value projects and ideal clients
See What’s Possible When Your Marketing Finally Works for You
Our clients tell us their biggest wins came after clarity clicked. These aren’t just testimonials—they’re proof that a well-built strategy transforms everything that follows.
“I want to extend a heartfelt thank you for the outstanding support from your marketing team, with a special shout-out to Ellie. From the very start, Ellie has been a tremendous asset to our business. Her dedication, strategic thinking, and proactive communication have been pivotal in helping us grow our advertisement efforts.”
– Apple Landscape Design via Google
“ I've been with [Halstead] for about a year and a half now and have been rewarded about a dozen or so high end installation jobs since. It has been one of the best investments I've made and I'd give them more stars if I could.”
– Cedarhills Landscaping via Google
“We couldn't be happier with the website Halstead Media and Austin built for us! From design to functionality, they completely understood our vision and brought it to life better than we imagined. They also manage our Google Ads and SEO, and we've already seen a noticeable improvement in traffic and quality leads.”
– Alt’s Operation via Google
What a Real Marketing Strategy Looks Like
Our Marketing Strategy process is built to uncover clarity — not create more noise. Through focused discovery, data, and messaging alignment, we define what sets your company apart and how to communicate it with precision.
Your project manager acts as your strategist from day one, guiding the process, interpreting insights, and ensuring the strategy evolves alongside your company’s growth.
Step 1: Kickoff Call
We start with a focused kickoff to understand your goals, capacity, and growth priorities. This call aligns your leadership and our team on where your business is now—and where it’s headed.
Step 2: StoryBrand Discovery
Through a guided StoryBrand session, we uncover what makes your company distinct. Together, we clarify your audience, unique differentiators, and key messaging themes that shape every ad, post, and campaign moving forward.
Deliverables include:
StoryBrand Discovery (Audience, Messaging, Differentiation)
Positioning Statement & Niche Refinement
StoryBrand Messaging Playbook
Step 3: Keyword & Competitive Analysis
We analyze the data behind how your ideal clients search and how your competitors position themselves. This ensures your message doesn’t just resonate—it reaches.
Deliverables include:
Competitive & Keyword Research
KPI Dashboard Outline
Step 4: Strategic Summary & Ongoing Partnership
You’ll receive a clear strategic summary that informs every channel we manage for you—SEO, paid ads, social, and beyond. From there, your project manager continues as your strategist, evolving campaigns as your goals, capacity, and seasonality change.
Deliverables include:
Written Summary of Insights
KPI Dashboard Framework
Ongoing Strategic Leadership
The Companies Who Started with Strategy — and What Happened Next
We’ve helped design/build and maintenance companies scale beyond word-of-mouth by aligning every marketing effort to business goals.
↑48%
rise in
click-through rate
↑40%
increase in lead quality
within 90 days
↑25%
month-over-month
revenue growth
Explore the Success Stories
Your Marketing Strategy is the foundation of the Halstead Marketing System—the system that drives every campaign we manage and keeps your growth measurable, scalable, and aligned.
-
Exscape Group
-
Premier Gunite Pools
-
Atlantic Ridge
Want to See Strategy in Action?
Get a deeper look at the data and decision-making behind what’s working for top landscape companies right now.
Explore proven tactics, stability-driven planning, and growth systems built to carry your company into 2026 and beyond.
More Insights from Halstead’s Strategy Team
Is This the Right Fit for You?
Our marketing strategy process is built for established companies ready to scale efficiently and strategically.
Ideal for:
Landscape and design/build firms generating $4M–$15M+ in annual revenue
Landscape businesses ready to attract higher-value or commercial projects
Teams looking to align sales and marketing toward shared growth goals
Everything You Need to Know Before We Start
-
Most agencies jump straight into running ads or posting content.
We start with strategy—defining your goals, audience, and positioning before a single campaign launches. That means every SEO, paid, and social initiative we manage is grounded in a plan tied directly to your revenue and growth targets. -
The Strategy phase typically takes 2–6 weeks from kickoff to delivery, depending on company size and data access. It’s fast, focused, and designed to move seamlessly into campaign execution—without losing momentum.
-
Your strategy becomes the blueprint for all ongoing marketing. From there, our team handles the execution—SEO, paid media, social, and more—guided by your dedicated project manager, who continues as your marketing strategist to ensure alignment as your company scales.
-
Our Marketing Strategy isn’t a slide deck—it’s a working system. It includes StoryBrand discovery, keyword and competitive research, and your KPI dashboard outline.
You’ll walk away with defined positioning, audience clarity, and a messaging foundation that drives every SEO, paid, and social campaign we manage for you.
-
Your strategy becomes the blueprint for everything we execute.
From there, our team runs your campaigns—SEO, Google Ads, paid social, and more—while your dedicated project manager continues to serve as your strategist, ensuring your marketing evolves with your goals and growth.
Strategy Is Just the Start.
Your marketing strategy forms the foundation of the complete Halstead Marketing System—where every service works together to drive growth, clarity, and measurable ROI.
Your Next Stage of Growth Starts Here.
Growth is a result of clarity, alignment, and disciplined execution. Strategy is where that begins.
