Case Study: The New Website for a Landscape Architecture Franchise Company

Background

FireSky Outdoor, formerly LandArt, came to use with an incredibly unique vision for their new franchise. Originally based out of Reno, NV, FireSky Outdoor was ready to expand their franchise idea into other areas - with their first location in Sacramento, CA.

Bringing together Landscape Architects and Landscape Installers, FireSky needed a new website (and SEO, but more on that later) to represent the new FireSky brand in the new California location but also to replace their current brand in the original Reno location.

Most importantly, the new website needed to communicate the story of the unique integration of services and appeal to high-end homeowners.

The New Website

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

What’s Next?

While we’ve kicked off SEO to help FireSky rank in the new location, more locations, as well as an overall franchise website (to appeal to landscape professionals) is coming soon!

 
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