Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

Halstead Media transformed their previous website to a new, fresh, modern one that attracts to both Vermont Stone’s Vermont customers as well as the new Pittsburgh homeowners. The new website is mobile optimized, easy to navigate, and most importantly, helps homeowners clearly identify their service area.

Imagine promoting your business on a site that has over 25 million users each month… 90 percent of whom are homeowners. Sounds like a dream come true, doesn’t it?

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.

Halstead designed a brand new website to showcase outdoor lighting company’s profile and services. Our messaging and the images we selected aligned to the more affluent market in the company’s service area. The key messages were: solving problems as well as promoting luxury services (e.g. smartphone controls) that aren’t necessarily solving a problem. The style is sophisticated and professional.

Familiar with design software? If you are a high-end design/build, you most likely are very familiar with design software from your 3D designs! And if you're a manufacturer, maybe you've used design design software if you're in the marketing department. Regardless of how you've used it, design software and website design are VERY different things. You have graphic design in both but you have user experience in website design (some would argue that user experience is more important that graphic design). Website design includes designing for various platforms (mobile, ipad, desktop). Design software is a stable platform. When you're designing in something like a 3D design software, you're not concerned about button actions or how that plan will look on mobile. Watch for more.

Done with poor quality leads from home and garden shows and increasingly getting more leads from word of mouth and through their old website, Hummel's Landscape in Harrisburg, PA was ready for a new, sophisticated website that reflected their extremely high-end landscape work.

Nature's Accents, based out of Hamburg, PA wanted a new website for brand awareness and SEO. They were developing a strong following on their Facebook page and reaching a higher-end clientele - but their unresponsive, outdated website didn't align to their new presence. 

Grandscapes, based out of Rhode Island, came to Halstead Media with an outdated website that was difficult to view on mobile and desktop. The text was small and the images were tough to see. In such a visual industry, they struggled showing the quality of their work with an unresponsive website.

Capturing elements that were important to Gary Duff Designs in their new website and making sure the new website represented the brand, the new website offers a perfect combination of classic sophistication and company info.

Why are you going to your hosting company for a website design? Why is your computer technician your website design guy? IT and design are not one in the same. And website design isn't a skill that comes from IT. Stop mixing the two up! In this episode #3 of HalsteadTV, Corey shares his thoughts on this frustrating mix-up that produces websites that look like they're from 1995.

In this episode 2, Anna talks about the four action items that design/build professionals need to take (online) in order to take advantage of the biggest opportunity this industry has ever had! Go!

Above All had an existing SEO strategy that involved content marketing. They had a Facebook account, Houzz profile, good looking website, and they had new monthly content pages built on their website, some were even blog pages (and for anyone that knows us here at Halstead Media, you'll know we stand behind content as SEO). They were doing many of the essential puzzle pieces that you would expect to see in a successful landscaping company. So what exactly was wrong? 

Fairfield House and Garden builds beautiful, high-end interior and exterior spaces. From additions to pergolas and patios - their expert construction crew creates spaces that deliver memories. Fairfield House and Garden services homes in the Westchester County, NY as well as in the Fairfield, CT area. 

The process of designing a website has changed tremendously over the last 5 years—not just for home improvement contractors, but for every type of small business. With Squarespace, Wix, Weebly, and the countless other online website builders out there, landscapers, home remodelers, architects, and home services contractors really have no excuse for sporting a company website that's outdated and not mobile-friendly. But much like the technology behind modern website design has changed so drastically, so has the purpose for having a website for your business in the first place. 

Spoiler alert: Squarespace wins, hands down. There is a ton of misinformation out there about website design building sites - including platforms like Wordpress. So to help get our home improvement contractors up to speed on what is best for them in terms of design, responsiveness, style options, seo friendliness, and more, we are breaking down the difference between Wordpress and Squarespace.

Looking to increase their digital presence, Harmony Hill engaged Halstead Media to design an integrated marketing plan that would bring their offline reputation to the online world. The construction marketing specialists at Halstead Media implemented their complete Contractor's Marketing System designed to increase website traffic, drive leads, increase close rates for new projects. 

The home services industry is going through an interesting time. GCs, landscape contractors, roofing and siding contractors, kitchen design firms, architects, and interior designers are all facing stiff competition and ever decreasing margins.

With the target market for these businesses doing all their research and decision making online, effective marketing for contractors and the sales process have both completely changed. Today's buyer is extremely educated and now has all the power in the sales process. That's right—ALL the power. 

So what exactly are home services professionals to do?