Posts tagged Content Marketing
Case Study: A New Website For Avon, CT, Landscape Architect/Install Firm

Based out of Avon, CT, Starr Contracting offers high-end landscape architecture and installation services. Starr was in the market for an extremely high-end website that communicated their high-end work to homeowners looking for medium-complex projects. Starr wanted a website that was clean and simple - and stood out against competitors.

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Case Study: The New Website for a Landscape Architecture Franchise Company

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

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Case Study: Website Design for a Landscape Company in Vermont and Pennsylvania

Halstead Media transformed their previous website to a new, fresh, modern one that attracts to both Vermont Stone’s Vermont customers as well as the new Pittsburgh homeowners. The new website is mobile optimized, easy to navigate, and most importantly, helps homeowners clearly identify their service area.

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Case Study: Website Design for a Design/Build Company in Aurora, Il

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

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Case Study: Northern Lights Landscaping in New Hampshire

After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.

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Case Study: Hummel's Landscape in Pennsylvania gets a new digital look

Done with poor quality leads from home and garden shows and increasingly getting more leads from word of mouth and through their old website, Hummel's Landscape in Harrisburg, PA was ready for a new, sophisticated website that reflected their extremely high-end landscape work.

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HalsteadTVEp2:How to get more people to know about your design/build business

In this episode 2, Anna talks about the four action items that design/build professionals need to take (online) in order to take advantage of the biggest opportunity this industry has ever had! Go!

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Making Sense of Facebook Audience Insights for your Business

Quality data about your customers and potential customers is key to running a successful business. In days past, collecting this sort of information was a time consuming process involving weeks of gathering data and transcribing that research into readable charts and reports. Now this sort of information is readily available: fully compiled and ready to work with, provided you know how to read and use it. Introducing Facebook Audience Insights.

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How Often Should You Be Blogging?

No matter the size or market of your landscaping, design, or construction business, you should be updating your company blog to help with your website traffic and leads. But with numerous variables in play, it can be difficult to determine the frequency with which you should be blogging. We're here to help provide some clarity!

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Case Study: Website Design & Monthly Content Marketing for Landscape Design/Build in Long Island, NY

Above All had an existing SEO strategy that involved content marketing. They had a Facebook account, Houzz profile, good looking website, and they had new monthly content pages built on their website, some were even blog pages (and for anyone that knows us here at Halstead Media, you'll know we stand behind content as SEO). They were doing many of the essential puzzle pieces that you would expect to see in a successful landscaping company. So what exactly was wrong? 

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Step 1 (of 5) in Getting More Home Improvement Job Referrals

In the past, referrals were considered the best way to get leads for a home improvement business. Whether your company relies on referrals as a primary or secondary source of leads, referrals are a critical part of maintaining a sustainable landscaping, remodeling, or general contractor business. But what happens when the referrals stop coming in? What went wrong? Are your customers unhappy? Perhaps disappointed in  the quality or service? Or maybe, just maybe, they're incredibly happy but just forgot to recommend your company to their neighbor during a conversation about a service you do.

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Word of Mouth Referrals Don’t Work Like They Used To

Let's be honest. The world has changed a lot from the days when relying solely on word of mouth referrals was a safe strategy for home remodelers, landscaping companies, and other home improvement contractors. That’s not to say that referrals aren't still the most qualified leads to get. But today, when a customer gets a referral from a coworker, they don't simply pick up the phone and schedule a time for you to come out and provide an estimate. No, no. They thank Susie for the recommendation and then they go online to learn more—a lot more. 

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5 Step Plan to Dominating Local Online Search

If you're feeling the heat of new competitors (or suddenly more popular older ones), then it may be time for you to take your strategy online. Maintaining a healthy revenue today in a home improvement business often means dominating the digital world. So how exactly do you do this? Here is your five step plan to making sure you get the attention you need from the customers you want in your local area.

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Modern Lead Generation for Landscape Architects

The way homeowners find and hire architects today—like many other segments of the home services industry—is drastically different than just 5 short years ago. While word-of-mouth advertising and media attention is still relevant, most of it has shifted online. And just like all other purchasing decisions - over 80% of your potential customers are researching before they call you (of course, online). So what are the three ways to drive leads online today?

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The SEO Game Plan for Landscapers and Home Builders [Infographic]

Thinking back to decades ago, when a storefront business needed more foot traffic, they looked to traditional advertising to increase awareness of their store. The store owners would make sure they are trying to bring in the right buyers and advertise to them in place those buyers would be in and use advertising material that would grab their attention. Well, today's online marketing is not much different. 

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Case Study: SEO & Content Marketing for a US Building Products Manufacturer

An aggressive search engine optimization (SEO) and content marketing effort kicked off March 2016. In addition to the SEO campaign for the NY region including NY, CT, PA, and NJ, UNILOCK was also looking to harness the power of professionally written content to engage website users, increase website traffic and lead generation, and build brand loyalty across the region. 

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What is SEO Today? [infographic]

SEO isn't mysterious; it's not witchcraft. There is a formula that works and factors that don't. What makes SEO complex is that the formula includes hundreds of variables. In our previous blog post, we mentioned that Google's algorithm includes 200+ factors. Some are foundational (such as high-quality content) which will severely impact your rankings and some are complementing (like image descriptions). And since there are so many SEO factors, it's easy to lose track of what is still relevant and what's not. We believe (and hope) this is the reason for using outdate SEO tactics. To check your knowledge (or quiz your SEO person), check out this incredible infographic on what SEO used to be versus what it is now.

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Case Study: Website Redesign, SEO, & Content Marketing for a Home Remodeling/Landscaping Company in PA

Blackwood & Associates, based out of Canonsburg, PA, contacted Halstead Media with two goals in mind: to transform their website style and to increase the company's revenue.

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What You Need To Know About Content and SEO

Google accounts for about 90% of all searches (Source: Moz). And 97% of all consumers use online media to research when buying something local (source: BIA/Kelsey’s study). So what does this mean to local home improvement contracting companies? It means that Google is King. It also means that Google is focused on providing quality search results to shoppers, hence its popularity and ability to continuously interest people to use its search engine. 

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