Posts tagged PPC (Pay Per Click)
Episode 14: What exactly does it mean to advertise on YELP?

Yelp is a powerful website and app. As the 10th most popular website - it gets a lot of action from visitors. Surely, you've used it to read reviews and maybe you have your free profile setup on there. Does this mean you should be spending money on this platform - as a landscape design build company (or anyone really!)? Watch now.

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Creating a Successful AdWords Retargeting Campaign

Retargeting, also known as remarketing, refers to a type of online advertising which targets the people who have visited your website but haven’t made a purchase, signed up for a free trial or completed any other ‘conversions’. This group is known as ‘bounced traffic’ and consists of approximately 98% of a website’s total traffic. Retargeting campaigns anonymously follow these users to other sites and advertise your brand to them again, ensuring that you maintain their awareness and encouraging them to revisit your website and become a customer.

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Google AdWords Tips for Beginners

Google AdWords is used by countless businesses to attract new customers, grow their online sales and build a loyal fanbase. This feature lets potential customers see your ad the very moment that they are searching the web for the goods or services that you offer, ensuring that you reach people who need your product - and are therefore more likely to buy it.

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Changes to Adwords & How You Can Take Advantage of Them

Now at the top of pay-per-click advertising, Google AdWords has been undergoing a lot of changes throughout the past couple of years. Specifically, the media marketing giant made some alterations not just to their site layout, but to advertising capabilities. These are the ones that could help your business the most. We’re going to lay out the three big ones for you, and show you how these changes benefit your landscape design/build, architecture, or other type of home improvement company.

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When is Google Ads Right For Your Company?

A lot of people who work in landscaping and homebuilding often wonder what is the right way to approach marketing online. A "throw the book at it" approach, which can often end up being very expensive. On the other side, some don't see any point to online marketing at all, which is also a big mistake. Used properly, online marketing, including PPC marketing, can be very handy for a landscaping business. In conjunction with proper content marketing, Google AdWords can find customers for you when they need you the most.

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5 Things Home Improvement Contractors Need To Know About Google AdWords

As the beginning of the next season gets closer, outdoor living professionals put their marketing efforts in overdrive. Rightfully so, this is prime-time pickings. Successful landscaping, pool-builders, and really any home improvement professional that is dependent on good weather looks to (and can) book up a good portion of the season by the end of March. And if you have all the right things (content/blogging, social media presences, good photography of past work) in place, its possible. For those struggling to get the right boost in enough jobs, Google AdWords can be a good additional to your overall marketing approach - but before you jump in, make sure you know the tool inside-out. 

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What is SEO, anyway?

Lets take a step back together. You've been hearing this acronym for years now. You know that you need to make sure your website is SEO'd and all that good stuff. Heck, everyone's paying a lot of money for this stuff. Maybe you're even thinking that its been a while since your website was redone so you need a new website to help with SEO. But what exactly is SEO? It's really not all that mysterious. 

SEO, Search Engine Optimization, is indeed something you need to make sure is at the top of your priority list, when it comes to driving leads. We'll help you understand why.

SEO is...

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5 Top Mistakes That Contractors Make with Google Ads (PPC)

Lets get something straight: PPC (pay-per-click) advertising is hard. Creating a strategy, implementing it, and getting results seems impossible the first several times you give it a shot. There are hundreds (thousands actually) of settings and combinations to try. If you're getting it wrong (not getting any results) then it's likely that you haven't yet figured out how to work the options. So if you're one of many that has turned to Google AdWords (PPC) for lead generation, then here's a few tips for the road ahead.

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A Fun History Review of Google's Algorithm Updates from 2003-2015

If you have found yourself wondering how inbound marketing come around to transform the marketing history, we've got some answers.

Its been in the making for a really long time, going back to over a decade, when landscapers, architects, and designers were quickly grasping for any high search ranking results with various approaches including using keywords in their URLs, making entirely too long of homepages, and other fascinating magical and secretive tactics.

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