Halstead Media Featured in NALP’s Videography Series: What Landscape Companies Can Learn
Halstead Media was recently featured in a three-part videography series published by the National Association of Landscape Professionals (NALP). The series focused on a question landscape companies at every level are wrestling with heading into 2026:
How does videography actually drive trust, clarity, and revenue, not just attention?
NALP doesn’t publish surface-level marketing commentary. Their editorial content is written for operators, leadership teams, and decision-makers building serious landscape companies. Being featured across multiple articles in this series reflects a broader industry reality we see daily: videography is no longer a creative add-on. It is a performance asset.
Below, we break down each article, why it matters, and how landscape companies should think about video as homeowner expectations rise and commercial decision-making becomes more disciplined.
Videography That Sells: How to Build Trust on Camera
In Videography That Sells: How to Build Trust on Camera, NALP examines how video builds confidence when it is structured with intention.
Trust is the currency of high-value landscape work. Whether the decision is being made by a homeowner planning a major outdoor investment or a property or facility manager overseeing a portfolio, the evaluation happens quickly and visually.
This article focuses on how video builds trust when it is structured with intention.
The central takeaway is straightforward: trust is not created by polish alone. It is created by clarity. On-camera messaging, leadership presence, and structure matter more than cinematic effects.
From Halstead’s perspective, this aligns directly with how we approach videography. Strong video does not rely on hype or heavy scripting. It communicates control, experience, and accountability in a way decision-makers can assess quickly.
The article reinforces several realities we see across both residential and commercial work:
Who appears on camera matters
How they communicate matters
What they say matters more than how flashy it looks
For homeowners, this builds confidence before they invite a company onto their property. For property and facility managers, it reduces perceived risk and signals operational maturity. In both cases, video becomes part of the decision process long before a conversation happens.
The Practical Guide to Videography for Landscape Companies
The second article, The Practical Guide to Videography for Landscape Companies, moves from philosophy to execution.
Many landscape companies understand that video matters, but struggle to produce video that actually performs. This guide addresses that gap by focusing on how videography should be planned, structured, and deployed.
The article outlines what practical videography looks like in real operations:
What to film
How to plan shoots
How to avoid one-off content that never compounds
This matters because most underperforming video fails for predictable reasons. It is rushed. It is unplanned. It is shot without a clear use case.
At Halstead, we see this constantly. Landscape companies invest in video, but the assets never fully integrate into their website, proposals, sales follow-ups, or recruiting efforts.
The practical guide reinforces a principle we apply across all client work: one shoot should produce multiple assets, each designed to support a specific stage of the buyer journey.
For homeowners, that might mean clarity on process and craftsmanship. For commercial prospects, it means proof of consistency, logistics, and scale. The execution standard matters across both.
Where Video Belongs in Your Marketing Strategy and How to Track Its ROI
The third article, Where Video Belongs in Your Marketing Strategy and How to Track Its ROI, addresses the question operators and investors care about most: where does video actually fit, and how do you know it is working?
The key distinction made in this piece is important. Videography is not a standalone tactic. It is a supporting asset that strengthens every other part of the system.
Used correctly, video:
Improves website conversion
Strengthens proposals and RFP responses
Shortens sales cycles
Supports recruiting and retention
Builds confidence across stakeholders
The article also addresses ROI directly. Video performance should be measured through lead quality, contract value, pipeline movement, and recruiting impact, not vanity metrics. Wyzowl’s 2025 State of Video Marketing Report found that 93% of marketers see positive ROI from video, and 88% credit video with driving sales, clear evidence that video performance is measurable, not theoretical.
This aligns directly with Halstead’s approach. We do not produce video for engagement alone. We produce video to support revenue, positioning, and long-term enterprise value.
How Landscape Companies Should Apply This Heading Into 2026
The takeaway is not “create more video.” It is create video with intention.
For growth-minded landscape companies, that means:
Using video to clarify process for homeowners
Using video to support proposals and RFPs for commercial prospects
Building libraries of reusable assets, not one-off posts
Measuring performance through conversion, pipeline quality, and recruiting outcomes
As consolidation continues and expectations rise, professional videography is no longer optional. It is part of how serious landscape companies present themselves to the market.
Questions Landscape Company Leaders Are Asking About Videography in 2026
How does videography help landscape companies convert higher-end homeowners and commercial prospects?
Performance videography reduces uncertainty by clearly showing process, standards, and leadership. It builds confidence before a meeting ever occurs.
What types of videos perform best for residential and commercial landscape companies?
Videos that demonstrate craftsmanship, consistency, logistics, and accountability outperform highlight reels for both homeowners and commercial decision-makers.
Is professional videography worth the investment for growing landscape companies?
Yes, when video is built as a system. One shoot can support marketing, sales, recruiting, and long-term positioning.
How should landscape companies measure videography ROI?
ROI should be measured through lead quality, contract value, sales velocity, and recruiting impact, not views or likes.
What separates performance videography from standard marketing video in landscaping?
Performance videography is outcomes-driven. It supports revenue, trust, and scalability across residential and commercial work.
Where Halstead Media Fits
At Halstead Media, videography is never a standalone deliverable. It is part of a larger system that includes positioning, messaging, distribution, and performance tracking.
Being featured across NALP’s videography series reinforces what we see daily across the industry: landscape companies that invest in clarity, discipline, and systems outperform those chasing attention.
If your company is heading into 2026 focused on stronger contracts, more confident homeowners, better teams, and long-term enterprise value, videography is no longer optional.
Execution is the difference.
