Case Study: SEO for a Landscape Design/Build Company in New York

Around October 2016, we kicked off their Search Engine Optimization efforts. We began by identifying the most searched keywords in their service areas along with cities that had the best HHI (household income) and population combination. Weekly, professionally written articles targeting these keywords along with ongoing new local landing pages, and now high-quality backlinks, this landscape design/build company now has 45% of the keywords being tracked on the first page (first 10 spots). They began with only 5% of their tracked keywords on that page! 

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Find Design, Build, or Maintenance Employees with Facebook and Instagram Ads

Over 90% of design/builds we speak with have an enormous problem with attracting, finding, and keeping labor. Whether it’s the H2B visa problems or finding local employees - this is one of the biggest pain-points. With Facebook and Instagram - you can get a little help with finding labor this year. While we can’t promise you that the employees you may find on these two platforms will always show up Mondays and completely transform your workforce problems, they may provide a little help.

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Case Study: Website Design for a Design/Build Company in Aurora, Il

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

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Case Study: Northern Lights Landscaping in New Hampshire

After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.

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Your HomeAdvisor Guide: Should You Be Advertising on there?

Home improvement review sites like HomeAdvisor and Angie’s List are not a necessary fact of doing business in the digital age for landscape or design/build companies. If you will choose to live on there, it may not be in your best interest to put all of your marketing dollars into these platforms. There are be better ways to generate leads and build your business, such as SEO or Facebook/Instagram Advertising.

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Case Study: Website for Landscaping Lighting Company

Halstead designed a brand new website to showcase outdoor lighting company’s profile and services. Our messaging and the images we selected aligned to the more affluent market in the company’s service area. The key messages were: solving problems as well as promoting luxury services (e.g. smartphone controls) that aren’t necessarily solving a problem. The style is sophisticated and professional.

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Case Study: Facebook Ads for NY Landscape Lighting Company

A landscape lighting company based out of Fishkill, NY, was a brand-new entity that lacked a social media presence. Previously part of an established landscape design and build company, this lighting company was spun out to become a separate division with its own distinct brand. As part of this effort, a new website and Facebook presence were a must. However, while the landscape design and build parent company was known for installing outdoor lighting for years, the newly branded business was new to the space and had no community branding. The company needed to assert itself with homeowners in the region, to generate leads for high-end outdoor lighting projects.

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The New Halstead: We're responsive and we're exclusive.

Our new logo represents a strong foundation, sturdy support, and appealing design. Much like the hardscape industry, these attributes are at the very core of our business. To many reading this, it may look like just a few lines framing our company name. And that’s the point. We wanted our logo to be straightforward and direct. We wanted it to more closely connect with our exclusive client base – design/builds, dealers, and landscaping product manufacturers.

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Concerns About The H-2B Visa: How The Landscape Industry Is Handling It

For the 2018 FY, the cap for the first half was met on December 15, 2017 and the cap for the second half was met on February 28, 2018. This is the earliest these caps have ever been reached by a significant number of days, demonstrating the high demand for seasonal laborers. Prior to 2016, workers who had previously been employed via the H-2B Visa were exempt from this cap, but when the federal budget bill recently expired, the cap exemption expired as well.

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Shifting Search Behavior Means Manufacturer Brands Must Optimize Across the Customer or Buyer Journey

If you haven’t done so already, to remain competitive, your brand must follow suite. We've already talked about the importance of tying the buyer journey to your inbound marketing. By properly planning content, you can guide your leads through the sales cycle on your website. This means that once they reach out to you, they're already serious about buying. This also means that, to garner serious leads, you must offer content to smoothly lead your readers through the buyer journey and ensure no gaps exist that will lead them to drop off. And, they must be able to search for and easily find the information they need at every phase — from awareness to consideration and, ultimately, to conversion.

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Make Your Event Go Further With Social Media: Before, During, and After

So, your company is hosting or participating in a design-build event. You’ve selected the perfect time for such an endeavor; homeowners are out and about, looking for contractors just like you at their local fairs and home shows, or scoping out new design-build professionals to help fulfill their needs. Social media is one of the best ways to promote your event beforehand, populate it during, and capitalize on it after. We’ve laid out the schedule from beginning to end, highlighting which social media resources to incorporate throughout, as well as which work best for the design-build industry. Check it out.

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Episode 22: User Experience Driven Website Design

"User experience website design" sounds fancy, right? It's really not. It's part of every beautiful, functional website design. What are some basic elements? What exactly is user experience website design. Whether you're a manufacturer or a design/build, think about the story - beyond the "scroll down" message. Without further ado, scroll down and watch the video. Hahah

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Episode 21: Are Building Product Manufacturers ready for AI?

What happens when you take something that seems (ok, it is) so complex and apply it towards your specific business? Or perhaps even towards your line of work? Today, Corey will talk about predictive analytics - to deeply understand your current and potential customers. How does it fit in? 

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Episode 20: Make your events go further with social media

Want your events to last longer? The power is in your hands. In this intro-to-the-topic video, we introduce spreading the wildfire event approach with widgets that encourage people to take photos, using branded items, and share them on their social media. The return? People are posting images of themselves, happy, with your brand. Magic. Watch for more and tell us how you've done it!

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9 Subscription Boxes to Help You Connect with Your Customers

Regardless of the industry, establishing an emotional connection between your brand and your customers is essential for successful business. Consumers are actively looking for reasons to support and remember your business, so, it’s time you give them a reason. If you recently finished a project for a customer, provide the motivation to pass your name along by going the extra mile. Give them a subscription box gift - a gift that lasts.

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Caitlin WeinerComment