Case Study: Facebook Ads for NY Landscape Lighting Company

Facebook advertising for outdoor lighting company in fishkill ny

The Challenge

A landscape lighting company based out of Fishkill, NY, was a brand-new entity that lacked a social media presence. Previously part of an established landscape design and build company, this lighting company was spun out to become a separate division with its own distinct brand. As part of this effort, a new website and Facebook presence were a must. However, while the landscape design and build parent company was known for installing outdoor lighting for years, the newly branded business was new to the space and had no community branding. The company needed to assert itself with homeowners in the region, to generate leads for high-end outdoor lighting projects.

How We Helped

Halstead launched a large campaign to introduce the community to the new company with Facebook Ads and Google Ads. In this case study, we share our Facebook Ads efforts.

Screen Shot 2019-01-23 at 12.05.30 PM.png

We created multiple campaigns with various goals — conversion (form submissions on website), traffic, and others. We used the voices of the company’s existing clients to tell their story to create ads that tackled real selling points that would resonate with prospects. Our most successful campaign was the messaging on Facebook. The ideal goal was to reach a potential client who met the company’s specified demographics. Over approximately six-month period, we were able to bring the company 100 Facebook messages at about $15/message. That’s $15 a lead! This is a for a brand-new company, with almost zero online reputation.

You might be wondering, well, were these messages from people who met those demographics? And what are those demographics?

We experimented with several audiences, some who have landscape lighting interests, other who do not, as well as people with a mix of various interests. Our main focus was to make sure the target could afford a higher-end lighting project. The winning audience? Here it is, by far, the audience that generated the most Facebook messages.

 
 
Facebook advertising for Fishkill, NY OUTdoor lighting company
 
 
 

While we won’t reveal the entire winning campaign setup — here is one of the best ads.

 
 
 
Facebook advertising for Fishkill, NY OUTdoor lighting company
 
 
 
 

Let’s talk about your Facebook ads.

Name *
Name
 
 
 

HERE ARE SOME OF THE OTHER PROJECTS WE'VE BEEN WORKING ON.