While artificial intelligence has been a hot topic since OpenAI’s late 2022 release of their generative AI-powered chatbot called ChatGPT, you’ve likely encountered AI for longer than you realize. But what does this mean for the green industry?

Competition in the green industry market is fierce, and choosing the right marketing strategy can mean the difference between experiencing flourishing success and slowly withering away.  Working with an agency specializing in the lawn, landscape, and outdoor living industry sets your business ahead of the competition.  

In the lawn, landscape, and outdoor living world, where impeccable aesthetics and customer demands intertwine, strategically allocating your marketing budget is crucial to propelling your highly successful business toward even more significant growth and brand recognition. Marketing is an investment that builds upon its success over time.

Leading lawn, landscape, and outdoor living firms use email marketing for various purposes, including building relationships, nurturing leads, keeping your brand top-of-mind, and promoting content and services. When you create purposeful content that provides value to your recipients, there’s no question whether you should include email marketing within your strategy.

At the end of the snow season, it’s time to evaluate overall performance and create a strategy for the following winter. Top commercial snow contractors don’t wait until August or later to start this process. The more time you have to prepare and implement your strategy, the better results you’ll see.

If you’re only attracting smaller-scale projects or large volumes of time-consuming consultations with unqualified prospects, look closely at your website analytics to see if your business website is really working for you. 

Give or take, successful green industry companies get at least 20 quality leads per month from their website alone. If you find yourself frustrated with losing to lower-priced bids, even though you know your work is of higher quality than your competitor, your website may not be working for you as it could be.

Leading lawn, landscape, and outdoor living firms use case studies as a sales and marketing tool to help generate leads. Showing prospects how your services and work have helped others achieve their goals is impactful.

Recruiting is marketing, and your role as a potential employer is to market your company as a great place to work. Job postings must attract the candidate and include details your ideal candidate will find enticing. Just as you have a target customer persona in your marketing efforts, you need a target candidate persona for your recruiting efforts.

Successful outdoor living businesses that consistently land $150K+ projects don’t do so by chance. To make the efforts as worthwhile and efficient as possible, these top companies rely on effective marketing systems with laser-focused targeting.

Change isn’t always easy, but it’s a necessary part of growth. If you have business tasks and processes that are not contributing to your company's success, you may be holding on to bad habits that aren’t serving you anymore, especially regarding your team. 

In August 2022, Google rolled out the Helpful Content Update (HCU). The largest update began in December 2022 and was completed 38 days later in January 2023. There is hope for those negatively affected by this update, but only if you make immediate changes.

With an uncertain economic future and a threatening recession ahead, consumer spending habits change, and many lawn, landscape, and outdoor living businesses hunker down and make massive budget cuts in an attempt to survive the financial storm. Except, this effort of preservation becomes more harmful than beneficial.

Nearly 90% of consumers read online reviews to determine the quality of a local business before contacting them. Your green industry business may have a fantastic website with helpful content, the right calls to action, and a stunning digital portfolio of your outdoor living projects. Still, if your reviews aren’t good, you’ll lose. 

If you’re trying to decide whether to spend your landscape contracting business ad budget on either Facebook Ads or Google Ads, you may be approaching digital advertising with the wrong mindset. The question is not which to choose but how to leverage both to help you meet your business goals.

With the average buying cycle for landscape projects lasting almost 80 days, now is the time to strategize and start executing to ensure an efficient and profitable season ahead. Here are nine actionable ways that top landscapers prepare for the next busy season now and how you can too.

Professionals in the landscape industry who excel at SEO recognize that the keywords they might search for are likely not the keywords their target customers are searching for. They see the importance of keyword research to ensure their content creation efforts land their web pages on page one of the SERPs. 

Successful landscape contractors and pool builders may have a digital sales brochure featured on their websites so they can share it with prospects, but it’s a small part of the website, not the entirety of it. Instead, these firms have invested in an effective content marketing strategy that transforms their websites into lead-generating machines.

While all successful landscape construction companies tend to have a blog, not all landscape construction companies with a blog are successful. You need an inbound marketing strategy for blogging to be an effective component of your marketing plan.

There’s never a convenient time for a business slump, but it inevitably happens. When it does, many landscape contractors scramble to find a quick win. While quick solutions may work in the short term, inbound marketing is a long-term solution that will create stability in your business and create a consistent flow of traffic, leads, customers, and potential recruits.