Leading commercial landscaping companies consistently look for ways to improve their businesses—it’s a practice that has gotten them where they are. Today, more often than not, they’re finding success by leveraging technology, getting more creative in their business development efforts, and eliminating inefficiencies.

One of the biggest challenges that landscape industry pros face with social media is creating engaging content that also converts. Properly managed social media accounts both engage customers and help keep a business top of mind, drive traffic to its website, and spread the company’s word to their target audience.

Building product manufacturers in the landscape and outdoor living industry face specific challenges when it comes to content marketing. In this jam-packed field guide, we take you behind the scenes of the exact framework that empowers our clients to produce industry-specific content at scale.

While the world has become more digital than ever before, there are many aspects of the landscaping industry that still depend on meaningful offline business relationships. Dealers are in a position where they interact with numerous manufacturers, designers, installers, local contractors, and homeowners on a daily basis.

With the highly competitive state of the landscape industry today, you know that your company is just one of many that a prospect is scoping out. Knowing how to stand apart from your competition is essential, and it takes an intentional effort to develop a strategy.

Leading landscape firms—both those with commercial and residential focuses—prioritize professional photo shoots every year because they experience firsthand the incredible positive impact it makes on their business. Our team pulled together this 101 to address some of the common concerns we hear from landscape professionals.

Undoubtedly, anyone in the landscape industry could learn something from a landscape contractor that has been in business for over 80 years, especially when it’s a company that is ranked number one on Lawn & Landscape’s 2021 Top 100 list based on revenue. So how exactly is BrightView getting these outstanding results? We’ve identified four key strategies that have led to their massive success.

Prospects today are far more informed and empowered than those of the past, and the buying process has completely changed. This is true for every industry, and landscape construction is no exception. Here are a few key areas of our industry that have changed dramatically.

You may be wondering if optimization is even necessary, and the answer is absolutely yes! But what is the best way to optimize your website? A good place to start is what you should not do when you are optimizing your website, which will be an effective guide throughout the process.

Inbound marketing focuses on providing valuable content that will attract potential leads. But what marketing is best? Paid ads? SEO? Truck wraps? There are a lot of options. Here, we are going all-in on inbound!

The business decisions made during the three strategic months of January, February, and March can mean the difference between a great upcoming season with better leads, more employees, and more significant profits or a mediocre year with unqualified leads and lower profit margins.

As the landscape and outdoor living industries continue to grow, more and more entrepreneurs are entering the market. Some, of course, being new direct competition for you. There is, more than ever before, a need to set yourself apart from the other businesses in the neighborhood or region.

When you’re investing in a website for your landscape or pool building business, you may have questions about how you can receive high-quality leads that actually convert. Do you need to invest in ad campaigns? Should you be focusing on search engine optimization (SEO)? The answer to both of these questions is “yes.”

This guide outlines a systemized approach to marketing for landscape contractors. A superior return on investment (ROI) intact, you will also attract warmer leads for the right types of projects and allow for efficient and steady growth in the months and years to come.

Outdoor living contractors have a huge advantage over other industries when it comes to marketing, but few notice the gold mine sitting right in front of them—even though it’s built into every amazing project they have ever completed.

Thanks to the internet, your customer base is more informed than ever. They can learn about the entire pool building process—from estimate to billing—before even speaking to a contractor. So how do leading pool builders reach the right customer, at the right point in their research journey? The path to double-digit sales growth and sustainable return on marketing spend can be found right in this guide.

So many owners I meet express that they just ended up as a business owner, and the path was one that just seemed to happen and evolve. They started mowing a few neighborhood lawns as a high school student, and today they design and install $200K backyards—that kind of thing. But the details in between aren’t always crystal clear—things just ... grew.

A steady pipeline of work is every design/build or landscape company’s dream. So why is it that most experience busy and slow times throughout the year? The secret lies in neglecting marketing when business is good, and then having to suddenly scramble to find new customers or reconnect with past customers when things slow down.

When you partner with a marketing agency, they become an extension of your existing team. The right marketing agency will make it so you can focus on what you do best. Here’s a lesson learned for when a partnership can work well—or fall apart.

The foundations of the marketing plan aren’t changing—strategy and brand still set the stage. And as the industry becomes evermore competitive—evermore cutthroat—and as the communications landscape is constantly transformed by technology, managing and promoting your brand only becomes more crucial to building consumer connections.