Leading landscape firms—both those with commercial and residential focuses—prioritize professional photo shoots every year because they experience firsthand the incredible positive impact it makes on their business. Our team pulled together this 101 to address some of the common concerns we hear from landscape professionals.

Undoubtedly, anyone in the landscape industry could learn something from a landscape contractor that has been in business for over 80 years, especially when it’s a company that is ranked number one on Lawn & Landscape’s 2021 Top 100 list based on revenue. So how exactly is BrightView getting these outstanding results? We’ve identified four key strategies that have led to their massive success.

Prospects today are far more informed and empowered than those of the past, and the buying process has completely changed. This is true for every industry, and landscape construction is no exception. Here are a few key areas of our industry that have changed dramatically.

You may be wondering if optimization is even necessary, and the answer is absolutely yes! But what is the best way to optimize your website? A good place to start is what you should not do when you are optimizing your website, which will be an effective guide throughout the process.

When comparing LinkedIn to Facebook, LinkedIn generates leads 277% more effectively. And if that’s not reason enough, we have more reasons why landscape professionals need to take advantage of the power of LinkedIn Ads.

Inbound marketing focuses on providing valuable content that will attract potential leads. But what marketing is best? Paid ads? SEO? Truck wraps? There are a lot of options. Here, we are going all-in on inbound!

Running an effective Facebook Ads campaign looks different for landscape industry professionals than it does for other industries. Here we’ll highlight seven common mistakes that we see industry pros make when it comes to running Facebook ads

The business decisions made during the three strategic months of January, February, and March can mean the difference between a great upcoming season with better leads, more employees, and more significant profits or a mediocre year with unqualified leads and lower profit margins.

If done right, social recruiting is one of landscape and pool contractors' most effective recruiting strategies. This comprehensive guide covers everything you need to know about recruiting on social media platforms, including which platforms work best.

Once you’ve mastered the foundational sales techniques, you’re ready to uplevel your sales game. Technology can be used to streamline your processes and provide better insight into your company’s performance–both online and offline.

As the landscape and outdoor living industries continue to grow, more and more entrepreneurs are entering the market. Some, of course, being new direct competition for you. There is, more than ever before, a need to set yourself apart from the other businesses in the neighborhood or region.

Many landscape contractors, understandably, think of social media advertising as only posting on social platforms. But social media is the landscape professional’s tool to better employees and better leads.

When you’re investing in a website for your landscape or pool building business, you may have questions about how you can receive high-quality leads that actually convert. Do you need to invest in ad campaigns? Should you be focusing on search engine optimization (SEO)? The answer to both of these questions is “yes.”

Having an online presence with excellent visibility means SEO and is key for landscape and pool contractors in today’s market. The customer journey often begins with a Google search, and so your website’s ranking on search engine results pages (SERPs) will have a huge impact on whether your business is discovered.

This guide outlines a systemized approach to marketing for landscape contractors. A superior return on investment (ROI) intact, you will also attract warmer leads for the right types of projects and allow for efficient and steady growth in the months and years to come.

Professional landscapers put considerable time and effort into creating and caring for outdoor spaces, to make them look polished and practically perfect. Similarly, this is exactly how a professional website should be constructed. When the right balance of design and function is met, your website can act as a critical sales and marketing tool that will educate and pre-qualify potential customers and generate qualified leads that result in sales.

Professionals in the landscape industry know how to put the nose to the grindstone and get work done. This physical labor can be accompanied by job satisfaction and a feeling of accomplishment every day—yet it’s only possible when everyone works together as a team.

Outdoor living contractors have a huge advantage over other industries when it comes to marketing, but few notice the gold mine sitting right in front of them—even though it’s built into every amazing project they have ever completed.

With modern tracking and data analytics technology, the world of marketing—once gray and mysterious—becomes crystal clear. Today, landscape business owners can see exactly where each and every lead is coming from, and modify their marketing budgets accordingly.

Digital business cards can completely transform the way that landscapers market their business. Instead of relying on a piece of paper that only contains contact information, landscapers have the opportunity to use digital business cards to give a bigger picture of the services they offer.