Every design/build needs to maximize revenue and productivity in order to thrive and grow. Competition is steep and only getting steeper, and client expectations require staying ahead of technology for those firms looking to overdeliver. Online appointment scheduling helps streamline processes and improve client experience.

BPMs analyzing the high cost, challenging logistics, and staffing demands of constructing a show-stopping exhibit may have a hard time justifying a trade show presence at all in the digital age. Geotargeting helps squeeze additional ROI.

With the challenging spring weather over the last few years, fall has for some become more lucrative than spring. Hitting it hard for the last quarter is a huge opportunity to meet – or crush – those projections.

In today's world, the competition is too steep to be a run-of-the-mill design/build firm.

Looking to communicate to their B2B customer-base of design/build contractors, a leading hardscape producer commissioned HALSTEAD to visit the job site’s of contractors using their products. In each episode, we uncovered a topic that would create buzz and spark a conversation on social.

For this outdoor lighting company, we researched high volume, low cost keywords that are correlated to the their lighting services that are also representative of the end of the sales journey, meaning not research-like keywords, but rather ready to buy keywords. For each keyword, we created a group of ads to test out which one would work best. In the Google ad world, this approach is called Single Keyword Ad Groups (SKAGS). And then we built or used existing landing pages that are optimized for the keyword that is in the ad - all translating to lower cost click and higher performing ads.

Speaking of conversions - the purpose of these ads, over the six month period, this company received 66 “conversions.” In non-technical terms, this includes people who submitted a form on the website and also click on the telephone number to call in the mobile-only ads. It does NOT include people that called the website after reaching the website as a result of the ads. Most design/build companies we speak with have about 2-3x as many phone calls as they form submissions (often much more).

Green Foundry wanted to be less about selling products and more about the relationship that their customers gain by choosing to work with them. Halstead Media built a new website that told the story of the unique business model, using a bright yet sophisticated website design. By using image animations, a simple user-flow, and carefully written copy as well alongside image curation - we told Green Foundry’s story.

Today, Green Found manages their own website through their easy-to-use website platform.

Halstead Media built a new website that maintained a couple of elements from Watson’s previous look and feel, including of course the Watson logo and some elegant finishes such as one of the fonts - to continue to resonate with homeowners.

Halstead Media transformed the Dain’s website to resemble their new logo/brand, organized content (approximately 100 pages), and a website experience that made sense to their lower Hudson Valley customers.

Based out of Avon, CT, Starr Contracting offers high-end landscape architecture and installation services. Starr was in the market for an extremely high-end website that communicated their high-end work to homeowners looking for medium-complex projects. Starr wanted a website that was clean and simple - and stood out against competitors.

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

Halstead Media transformed their previous website to a new, fresh, modern one that attracts to both Vermont Stone’s Vermont customers as well as the new Pittsburgh homeowners. The new website is mobile optimized, easy to navigate, and most importantly, helps homeowners clearly identify their service area.

Learn how a garden supply store brought in 2,740 visitors as a result of organic traffic, compared with just 598 in March of 2018.

Capturing high-quality videos and photos of the projects you design, build, and maintain is now officially a prerequisite to marketing success.

Around October 2016, we kicked off their Search Engine Optimization efforts. We began by identifying the most searched keywords in their service areas along with cities that had the best HHI (household income) and population combination. Weekly, professionally written articles targeting these keywords along with ongoing new local landing pages, and now high-quality backlinks, this landscape design/build company now has 45% of the keywords being tracked on the first page (first 10 spots). They began with only 5% of their tracked keywords on that page! 

Imagine promoting your business on a site that has over 25 million users each month… 90 percent of whom are homeowners. Sounds like a dream come true, doesn’t it?

Over 90% of design/builds we speak with have an enormous problem with attracting, finding, and keeping labor. Whether it’s the H2B visa problems or finding local employees - this is one of the biggest pain-points. With Facebook and Instagram - you can get a little help with finding labor this year. While we can’t promise you that the employees you may find on these two platforms will always show up Mondays and completely transform your workforce problems, they may provide a little help.

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

This design/build company reached out to Halstead to help improve their Facebook Advertising performance and generate leads. They had already been doing their own Facebook advertising for a couple of year, but were looking for some professional advertising help from someone who understood their design/build industry.